Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Industry News

The latest insights and cutting-edge news on evolving tools, trends, and technology to help you exploit new opportunities within MarTech.

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  • Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ...
  • In an era where technology is reshaping the marketing landscape, the role of Artificial Intelligence (AI) has become pivotal in driving business results. To delve into the intersection of AI and marke ...
  • Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices.          
  • Meet Samantha, currently the Head of Marketing Automation at the Financial Times. 
  • Why does your company need both good customer experience (CX) and a successful customer journey? Aren’t they the same? Not exactly. Find out how to devise, and get management buy-in for your new custo ...
  • In a direct and insightful session, James Sharman and Ellie Webster from Haleon explored data-driven marketing strategies, focusing on the transformative power of personalisation in capturing the hear ...
  • In this session, Rachael Kotadia and Danni Hunt from RedEye teared up the rule book and addressed some of the marketing myths that B2C marketers face today to help you be a better marketer and smash y ...
  • In a recent conference session chaired by Andrew McClelland, IMRG Consultant & Co-Founder of The Data Project Ltd, Tom Barton, Co-Founder and Director of Food, Quality, and Sustainability at Honest Bu ...
  • Envisioning a future without third-party tracking cookies raises crucial questions for data-driven marketing. Marketers face significant challenges in reimagining customer acquisition strategies. Yet, ...
  • Take a peek into the future with this presentation about the challenges that digital marketers will face, and how to address them today, with Dimitrios Rokos, Chief Commercial Officer of WayMore. Key ...
  • Trends were once the purview of the press and the brands that paid them. Now, social media has laid waste to this top-down approach to popular culture and consumers have taken much of the power back, ...
  • Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and Chief Operating Officer of Naked Wines during a period of rapid growth. So, when they launched their own wine br ...

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