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In a recent conference session chaired by Andrew McClelland, IMRG Consultant & Co-Founder of The Data Project Ltd, Tom Barton, Co-Founder and Director of Food, Quality, and Sustainability at Honest Bu ... -
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Envisioning a future without third-party tracking cookies raises crucial questions for data-driven marketing. Marketers face significant challenges in reimagining customer acquisition strategies. Yet, ... -
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Take a peek into the future with this presentation about the challenges that digital marketers will face, and how to address them today, with Dimitrios Rokos, Chief Commercial Officer of WayMore. Key ... -
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Trends were once the purview of the press and the brands that paid them. Now, social media has laid waste to this top-down approach to popular culture and consumers have taken much of the power back, ... -
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Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and Chief Operating Officer of Naked Wines during a period of rapid growth. So, when they launched their own wine br ... -
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By consolidating all your marketing tools under one roof (including AI capabilities, analytics, ads, and more), you’ll be fully equipped to give your visitors an exceptional experience. With Siteimpro ... -
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Are your B2B campaigns falling short? Chris Frampton from 6sense shares key insights! -
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As competition within marketing channels becomes fiercer, numerous firms are overlooking an essential resource: their existing structured data. This talk shed light on the frequently underestimated op ... -
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Claire Ferreira, Founder and Chief Marketing Officer of "Mums in Marketing," shared key insights into the transformative power of digital communities for brands and retailers during her conference at ... -
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Replicating an intimate in-store customer experience on digital platforms has become a pivotal focus for brands. Josh Dawe, Martech Lead at French Bedroom, unravelled the nuances of achieving this dig ... -
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Influencers have become influential drivers for brand growth and audience expansion. This Technology for Marketing session on influencer marketing, led by Gordon Glenister, a global influencer marketi ... -
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When it comes to perfecting your digital strategy, it's crucial to grasp and tackle the hidden costs of bounce rates. -
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Uncover the secrets behind the Financial Times' success in mastering content personalisation through automation. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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In a landscape dominated by AI, understanding the reasoning behind the algorithms is not just a choice but a strategic advantage for marketers. -
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Ian Gibbs presents The CMO Effectiveness Toolkit, a valuable resource designed to empower marketing professionals with tools and insights crucial for demonstrating the true value of marketing spends. -
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Paul Brett, Executive Producer at Flying Tiger, delves into the dynamic landscape of movie marketing and its intricate dance with cutting-edge technologies. -
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The landscape of customer communication is undergoing a profound transformation, and at the heart of this evolution is the rise of rich messaging channels. -
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Gain insights from industry leaders on the power of authenticity in influencer marketing, the impact of emotional content, attention-grabbing PR stunts, and the significance of consistency in influenc ... -
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Explore the nuanced challenges of purposeful branding in this session by Scott Somerville, CMO of E.ON U.K., as he delves into the pitfalls of perfectionism and the strategic use of imperfections to f ... -
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Navigating the intricate world of content marketing in the tech industry demands a strategic approach. Gavin Jordan's insights from The Drum's Open Mic provide a roadmap for tech companies to create c ... -
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The role of in-house agencies has evolved into a powerhouse of creativity and innovation. Julia Arenson, the Head of Creative Operations at Specsavers, took centre stage at the Technology for Marketin ... -
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Customer Experience (CX) stands at the forefront of business priorities, and at Technology for Marketing, Benjamin Honorato, a Solutions Engineer at SurveyMonkey, illuminated the path to mastering thi ... -
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Embark on a journey into the fascinating intersection of neuroscience and digital content creation with Harry Sumner, the Head of SEO and Content at Roast. -
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Jazmin Beale, Head of Marketing and Brand at Queen Elizabeth Olympic Park, shared the secrets behind the park's transformation into London's fastest-growing cultural hub during a recent keynote sessio ... -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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In the fast-paced digital landscape, where trends come and go, one tool has stood the test of time and continues to wield considerable influence: email. Access the exclusive Keynote insights from Tech ... -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Discover a career journey from corporate to charity, AI and LinkedIn insights, and the future of marketing from an industry influencer. -
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It’s just a few days until Technology for Marketing, and our 300+ exhibitors are gearing up to offer you the best solutions in the industry. Who do you want to meet? -
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Roberta's tenure at Condé Nast emphasises social media, partnerships, and brand empowerment. Join her at Technology for Marketing for insights into renewing content and effective brand positioning. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Meet Gordon, a seasoned entrepreneur consultant, author, and podcast host, sharing expert insights on influence and community building. -
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Storytelling is one of the most important tools in the kit box for everyone focused on creating a successful marketing campaign. Ann the Storycoach teaches you to spot the storytelling in TV. -
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In order to keep your business competitive and successful, it is important to carve out the time to create a strategic approach to your marketing. -
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A review of the latest trends to inform your digital marketing approach -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Meet Julia, a creative powerhouse who embarked on a transformative journey in the advertising industry. Learn more about how she's working to build a future-proofed in-house agency at Specsavers. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Understanding your audience is key to developing impactful marketing. Here's how James Sharman leverages consumer insights and personalisation to craft empathetic marketing campaigns. -
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Technology for Marketing is excited to launch the Top 100 Marketing Influencers Index for 2023 to recognise those in the industry that use social media to influence, educate and innovate our sector. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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From zero to a million, the story of how Laura Riches co-created a brand from nothing in three months, and set out to reinvent how to market wine creatively. -
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Looking at a few marketing campaigns, Ann the Storycoach teaches you to spot the storytelling and bring your customers into a different world with creative communication. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Pepsi unveiled anew logo for the first time in 14 years, starting a new era for the brand by channeling a sense of nostalgia. What branding lessons can we take away from it? -
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A talk about what it mean to have a genuine message in an industry faced with scrutiny, and how to craft impactful campaigns based on honesty and transparency, while not allowing perception to stand i ... -
London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ...
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The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event. London, 30 September 202 ... -
28 September 2022 - The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day o ...
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It costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. Customer Relationship Management (CRM) is essent ...
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Digital commerce and the future of e-commerce as we know it: Pre-keynote interview with Karl Lillrud
It is often said that the best business people are those who live to solve problems - not just sell products. But sometimes it can be hard to see the wood for the trees. Organisations can struggle to ...
