04 Feb 2024
Debunking 6 Marketing Myths
)
In this session, Rachael Kotadia and Danni Hunt from RedEye teared up the rule book and addressed some of the marketing myths that B2C marketers face today to help you be a better marketer and smash your targets.
Key Insights:
- Focus on Retention: Acquisition isn't everything; Kotadia and Hunt emphasised the importance of high-value repeat customers over relentless acquisition efforts
- Quality Over Quantity: More emails don't mean better results. Hunt recommended automation for precise, relevant segments to manage frequency effectively.
- Simplified Personalisation: Personalisation is straightforward; start with tailored messaging for existing customers rather than complicating it for prospects.
- AI Augmentation: AI won't replace but augment marketing jobs, bringing about efficiencies for better results.
- Testing is Essential: Testing is not risky when applied consistently. Kotadia and Hunt cautioned against one-off tests, promoting ongoing, informed experimentation.
- Beyond Discounts: Discounts aren't the sole purchase incentive. The speakers suggested alternatives like urgency and loyalty perks for a well-rounded strategy.
🎧 Listen to the Full Session
Latest News
-
)
Michelle Hurney, Head of CRM at Wonderskin, explores career lessons, customer engagement, and how data, empathy, and AI shape the future of retention-focused marketing. -
)
In today’s digital economy, high-profile social media influencers wield significant power over consumer behaviour. However, with great influence comes great responsibility. From Italy to the UK and be ... -
)
Meet the Top 100 Marketing Influencers Shortlist of 2025. The innovators, disruptors, and rising stars leading the way in marketing. This year’s ranking is still under wraps, and the countdown begins ... -
)
Automated compliance tools are essential for brand protection. This article explores their strengths, the risks of relying solely on AI, and why a hybrid approach ensures compliance and consistency. -
)
Saptak Bose, a global leader in adtech, shares insights from his adtech journey, lessons from Google, and advice for navigating the fast-paced world of marketing tech. -
)
We sat down with Rosie Bailey, the CEO of Nibble and out 2024 AI Startup Contest winner, to talk about her experience from 2024's contest at Technology for Marketing! -
)
Luiza Grinberg has worked at multiple prominent organisations, and today she shares her learnings from across her career, as well as how to create paid eCommerce content that converts. -
)
Meet the Top 100 Marketing Influencers of 2024 - the innovators, disruptors, and rising stars leading the way in digital, content, brand, and growth marketing. -
)
This month's eCommerce and marketing roundup explores UK tax shake-ups, AI's impact on SEO, voice commerce breakthroughs, and how platforms like TikTok and Threads are transforming the path to purchas ... -
)
Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ...
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
