October 2023 in Marketing
Bite-size updates on what happened in Marketing this month, to keep you ahead of the curve and inform your campaigns.
- WunderKind publishes “Kindness in Advertising” report, showing that 91% of shoppers won’t purchase from brands with “intrusive” ads
- Vevo and Channel 4 partner to release findings in the joint study “Retaining Trust and Quality in a Sea of Content”
- Read the new edition of Raconteur’s “Future of Retail & eCommerce”
Social media and search engine updates October 2023
Meta is looking into offering subscriptions for no ads in Europe.
Meta introduces Broadcast Channels on Facebook and Messenger, a way for people managing Facebook pages to engage more deeply with their followers.
Tiktok introduces “Out of Phone: TikTok Beyond the Mobile Screen” bringing the platform’s content into the real world: billboards, cinemas, and other screens. This presents many new opportunities for brands to leverage the power of TikTok.
The social also rolls out an update on its “Share to TikTok” integrations, partnering with Adobe and others to increase the creation tools for the platform.
YouTube presents “Spotlight Moments”, an ad leveraging AI to identify the most popular and relevant videos for advertisers.
Instagram is testing polls in the comments.
Just like Meta, the social media is looking to offer subscriptions for no ads in Europe.
Google releases mobile-first indexing, meaning optimising the mobile version of your websites should be a priority.
The search engine’s October core update has now been completed.
News for You
Unlocking the Power of AI in Marketing: Join the Masterclass on 25th April at Chelsea Football Club, LondonIn an era where technology is reshaping the marketing landscape, the role of Artificial Intelligence (AI) has become pivotal in driving business results. To delve into the intersection of AI and marke ...
Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices.
Meet Samantha, currently the Head of Marketing Automation at the Financial Times.
Why does your company need both good customer experience (CX) and a successful customer journey? Aren’t they the same? Not exactly. Find out how to devise, and get management buy-in for your new custo ...
In a direct and insightful session, James Sharman and Ellie Webster from Haleon explored data-driven marketing strategies, focusing on the transformative power of personalisation in capturing the hear ...