October 2023 in Marketing
)
Bite-size updates on what happened in Marketing this month, to keep you ahead of the curve and inform your campaigns.
- WunderKind publishes “Kindness in Advertising” report, showing that 91% of shoppers won’t purchase from brands with “intrusive” ads
- Vevo and Channel 4 partner to release findings in the joint study “Retaining Trust and Quality in a Sea of Content”
- Read the new edition of Raconteur’s “Future of Retail & eCommerce”
Social media and search engine updates October 2023
Meta
Meta is looking into offering subscriptions for no ads in Europe.
Meta introduces Broadcast Channels on Facebook and Messenger, a way for people managing Facebook pages to engage more deeply with their followers.
TikTok
Tiktok introduces “Out of Phone: TikTok Beyond the Mobile Screen” bringing the platform’s content into the real world: billboards, cinemas, and other screens. This presents many new opportunities for brands to leverage the power of TikTok.
The social also rolls out an update on its “Share to TikTok” integrations, partnering with Adobe and others to increase the creation tools for the platform.
YouTube
YouTube presents “Spotlight Moments”, an ad leveraging AI to identify the most popular and relevant videos for advertisers.
Instagram is testing polls in the comments.
Just like Meta, the social media is looking to offer subscriptions for no ads in Europe.
Google releases mobile-first indexing, meaning optimising the mobile version of your websites should be a priority.
Google also updated its spam detections systems, review Google’s spam policies for best practices.
The search engine’s October core update has now been completed.
Latest News
-
)
The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
)
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ... -
)
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Drawing from his experience as Agile Transformation in Europe for Coca-Cola, Andrei talks about enhancing creativity and building large scale campaigns with AI. -
)
Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ... -
)
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ... -
)
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
.png/fit-in/500x500/filters:no_upscale())
What's the hot, new social media channel where even a small brand can quickly reach millions of people with a single post? The answer is, of course, LinkedIn. -
.png/fit-in/500x500/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
)
Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices. -
.png/fit-in/500x500/filters:no_upscale())
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ...
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}