Storytelling spotlight: What you can learn about storytelling without leaving the sofa
.png/fit-in/700x9999/filters:no_upscale())
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV show you watch; The Repair Shop, White Lotus, Storyville, Traitor and yes, even Changing Rooms, if you know what you are looking for. In this session, Ann Booth-Clibborn, aka The Storycoach, teaches you to:
• Unlock your own instinctive storytelling skills with the inside track of story design on TV and beyond
• Demonstrate how you can use the model of story to create or cross-check your campaign and content planning
• Ensure you are creating an engaging and effective experience for your audience
🎧 Listen to the Full Session
In this session
-
The 7 Core Story Elements: Booth-Clibborn outlined the fundamental elements found in engaging stories, including main character, jeopardy, and a different world.
-
Crafting a Compelling 'Different World': Emphasising the importance of creating a captivating 'different world,' she stressed the need to evoke emotions and paint vivid visuals rather than relying solely on facts.
-
Strong Start for Audience Engagement: A powerful start is crucial; posing a 'question' instantly captures audience attention, creating a hook that keeps them invested.
-
Consistent World-Building: Using TV shows as examples, the session demonstrated how series establish immersive worlds through elements like light, tone, costumes, and music between dialogues.
-
Humanising Business Communication: Booth-Clibborn advised applying storytelling elements to humanise business communications, pitches, campaigns, ensuring audience engagement and connection.
-
Structured Storytelling for Impact: In conclusion, the speaker highlighted that applying structured storytelling principles to factual information makes it more memorable and impactful, taking audiences on an intentional journey.
Latest News
-
)
Facing rising costs and shrinking sales channels, Nova Tissue turned to Temu. The platform rapidly boosted sales, safeguarded margins, and created UK jobs—transforming e-commerce into a major growth d ... -
)
Michelle Hurney, Head of CRM at Wonderskin, explores career lessons, customer engagement, and how data, empathy, and AI shape the future of retention-focused marketing. -
)
In today’s digital economy, high-profile social media influencers wield significant power over consumer behaviour. However, with great influence comes great responsibility. From Italy to the UK and be ... -
)
Meet the Top 100 Marketing Influencers Shortlist of 2025. The innovators, disruptors, and rising stars leading the way in marketing. This year’s ranking is still under wraps, and the countdown begins ... -
)
Automated compliance tools are essential for brand protection. This article explores their strengths, the risks of relying solely on AI, and why a hybrid approach ensures compliance and consistency. -
)
Saptak Bose, a global leader in adtech, shares insights from his adtech journey, lessons from Google, and advice for navigating the fast-paced world of marketing tech. -
)
We sat down with Rosie Bailey, the CEO of Nibble and out 2024 AI Startup Contest winner, to talk about her experience from 2024's contest at Technology for Marketing! -
)
Luiza Grinberg has worked at multiple prominent organisations, and today she shares her learnings from across her career, as well as how to create paid eCommerce content that converts. -
)
Meet the Top 100 Marketing Influencers of 2024 - the innovators, disruptors, and rising stars leading the way in digital, content, brand, and growth marketing. -
)
This month's eCommerce and marketing roundup explores UK tax shake-ups, AI's impact on SEO, voice commerce breakthroughs, and how platforms like TikTok and Threads are transforming the path to purchas ... -
)
Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns.
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
