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June 2023 in Marketing
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
- Raconteur releases Future of Retail and eCommerce June 2023
- Technology for Marketing launches the Top 100 Marketing Influencers Index
- Nielsen publishes the 2023 Annual Marketing Report
- LinkedIn publishes annual B2B Marketing Benchmark
- Smart Insights launches Future of Digital Marketing survey
- Google and YouTube launched new AI-powered solutions to help advertisers with creative solutions to generate demand, including virtual try-ons for apparel
Social media and search engine updates June 2023
The latest social media updates and tools to enrich your marketing strategy and campaigns
Twitter experiments with ‘recruiting’ feature
Meta
One of Meta’s top executives shared early insights about the upcoming social media platform set to compete with Twitter
Meta introduces Voicebox, an AI for speech generation
Participate in Meta’s Community Forum to help inform the future of generative AI
Reddit introduces contextual keyword targeting and product ads
YouTube
YouTube makes monetisation more easily accessible
Instagram published “Instagram Ranking Explained” and goes in-depth into the platform’s algorithm
Don’t forget to save your data! Google Analytics is transitioning from its old version ‘Universal Analytics’ to Google Analytics 4. Universal Analytics will stop processing data on the 1st of July 2023. You can still save and export your data for 6 months after that
Google makes it easier to reach team consensus in Docs by introducing smart chips and building blocks
Google powers up paid media with AI
Google sells its Domains business to Squarespace
LinkedIn jumps on the AI bandwagon and launches live test of generative AI posts
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