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18 - 19 September 2024
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18 - 19 September 2024
ExCeL London

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07 Dec 2023

Boosting your business with unique marketing campaigns

Boosting your business with unique marketing campaigns

In a world where consumers are constantly bombarded with information, standing out in the market has become a formidable challenge. Marketing has evolved from a mere necessity to a strategic priority for companies across industries. The recent Technology for Marketing session, chaired by Gordon Glenister, Global Influencer Marketing expert, brought together industry leaders to explore the intricacies of crafting unique marketing campaigns that not only grab attention but also foster long-term brand growth.


Listen to the full session here:


Key Discussion Points:

1. The Power of Authenticity and Storytelling in Influencer Marketing

The session kicked off with a profound exploration of influencer marketing strategies. Matt Swain, a Personal Branding Specialist and Author, along with Kevin Tewis-Allen, Managing Director of Alpha Talent Group, and Natasha Worby, CEO of No Filter PR, highlighted the pivotal role of authenticity and storytelling in successful influencer marketing campaigns. The panel emphasised the impact of nano-influencers with small, engaged audiences, underscoring that genuine connections often outshine celebrity endorsements that lack authenticity.

2. Embracing Emotional, Purpose-Driven Content

The discussion then pivoted to the effectiveness of emotional, purpose-driven content in capturing the attention of audiences, particularly among younger demographics. The panellists suggested that addressing wider societal issues can resonate more deeply than traditional ads. Brands were encouraged to collaborate on tackling shared problems, creating a meaningful narrative that transcends mere product promotion.

3. PR Stunts: Breaking Through the Noise

In the realm of PR stunts, the panelists stressed the importance of real-world activations that not only grab attention but align seamlessly with brand values. When executed with precision, these attention-grabbing stunts have the potential to generate online sharing, amplifying brand visibility amidst the digital noise.

4. The Importance of Consistency in Influencer Ambassador Programs

Consistency emerged as a recurring theme, particularly in the context of influencer ambassador programs and community engagement. The panellists advocated for an "always on" approach, moving beyond one-off campaigns. Establishing and nurturing ongoing relationships with influencers and communities can provide continual brand exposure, creating a more lasting impact in the minds of consumers.


As the marketing landscape continues to evolve, the key takeaway from this insightful session is the need for businesses to embrace innovation and uniqueness in their campaigns. From the power of storytelling in influencer marketing to the effectiveness of purpose-driven content and attention-grabbing PR stunts, the strategies discussed offer a roadmap for businesses looking to not only boost their brand awareness but also connect with consumers on a deeper level. In a world saturated with marketing messages, the ability to craft and execute unique campaigns is the key to standing out and winning the loyalty of today's discerning consumers.

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