August 2023 in Marketing
Bite-size updates on what happened in Marketing this month, to keep you ahead of the curve and inform your campaigns.
- Technology for Marketing unveils the Top 100 Marketing Influencers shortlist
- Google releases 10 free courses to master Generative AI
- Smart Insights releases The Future of Digital Marketing trends report
- eCommerce Expo and Technology for Marketing release “Resources” in partnership with Demand Exchange.Discover a wealth of valuable reports, guides, and whitepapers from our event exhibitors.
- Shopify’s Summer '23 Edition: 100+ updates that reimagine commerce for the future
- Salesforce releases its fifth edition of the Connected Shoppers report as well as a 2023 Holiday forecast
- The EU’s Digital Services Act went into effect on the 25th of August. Companies roll out updates to comply with new transparency regulations (Meta, Google, Snapchat …)
Social media and search engine updates August 2023
Meta
Meta is rolling out Threads as a web app
YouTube
In an interview with Todd Sherman, Shorts Product Lead, YouTube releases latest advice for Shorts Creators
The video platform also releases updated community guidelines warnings
LinkedIn is improving personalisation for user feeds, which may result in increased engagement
TikTok
TikTok introduces a new text-only feature called text posts
Instagram is testing an option to enable users to add their own images and videos to existing posts, in an effort to encourage participation
Reddit Ads is aiming to improve the performance of targeting options by expanding interest groups and subgroups
Google announced August 2023 core updates
The search engines also brings changes to HowTo and FAQ rich results
Latest News
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2024 eCommerce Awards – Celebrate the great work you and your teams do in AI and MarTech
30 Apr 2024The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ...
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Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ...
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Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ...
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In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ...
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What will replace GDPR: New privacy and data regulations and insights from the DPDI Bill
15 Mar 2024The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
ChatGPT + LinkedIn = Social Selling Success
23 Feb 2024Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
SurveyMonkey's Benjamin Honorato, on building lasting relationships with CX
23 Feb 2024 Laura DazonMeet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices. -
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ...