Your Conversion Strategy's Secret Weapon
By consolidating all your marketing tools under one roof (including AI capabilities, analytics, ads, and more), you’ll be fully equipped to give your visitors an exceptional experience. With Siteimprove, you hold the key to captivating, connecting with, and converting your users – faster than ever.
Key Insights:
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Evolving Search Landscape: Prioritize long-tail keywords and user intent for direct answers amidst shifts in SEO formats and the integration of paid ads.
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Personalized Experiences: Stand out in a saturated market by exceeding user expectations and delivering personalized experiences.
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Combat Cognitive Dissonance: Reduce friction in the conversion path to prevent users from re-evaluating decisions during the customer journey.
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Data-Driven Content Quality: Focus on genuinely helpful content aligned with user intent, not just keywords, for effective marketing efforts.
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Gain a holistic view by understanding what works or doesn't work in content and channels, enabling informed decisions.
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Leveraging AI Responsibly: Safely use generative AI like ChatGPT for on-brand content creation with a focus on authenticity, guidelines, and content quality.
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Marketing Simplified: Break down the complex marketing journey into manageable components, emphasizing a solid foundation, user experience, content quality, and effective channel management.
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Latest News
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Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ...
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Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ...
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Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ...
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How To Write a B2B Marketing Strategy You Can Actually Deliver
10 Sep 2024 B2B Jade, TikTok Influencer and Founder - B2B Breakthrough AcademyIt sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
Zaria Parvez: Senior Global Social Media Manager at Duolingo – Creativity, Community, and Social Media Strategy
10 Sep 2024 Laura DazonMeet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
Jamie Crummie: Co-Founder of Too Good to Go – Fighting Food Waste One Meal at a Time
10 Sep 2024 Laura DazonMeet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ...
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Vanessa Mallia, Head of Growth at WeDoCRM, highlights AI-driven personalisation, omnichannel strategies, and key industry challenges ahead of eCommerce Expo and Technology for Marketing.