Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

10 Jan 2024

Stop the Guesswork, Start the Growth: 5 Steps to Skyrocket Your B2B Campaign ROI Today!

Stop the Guesswork, Start the Growth: 5 Steps to Skyrocket Your B2B Campaign ROI Today!

Are you tired of burning out while chasing elusive ROI in your B2B marketing campaigns? Join us to uncover the fundamental flaws that are costing you time, money, and sanity. We'll walk you through a foolproof 5-step process that guarantees success regardless of the channel. Plus, get exclusive access to Gartner’s cheat sheet for high-performing content that converts like crazy. Stop leaving money on the table and start capturing every revenue moment!


Key Insights:

Are your B2B campaigns falling short? Chris Frampton from 6sense shares key insights:

  • ABX for Success: ABX (Account-Based Everything) is the key to personalized, data-driven success across sales, marketing, and customer success teams.

  • Effective Campaign Planning: Prioritize, align with business goals, and target the right audience using a three-tiered planning approach for significant growth.

  • Segmentation Matters: Understand your target audience's personas, objectives, and goals for precise campaign targeting.

  • Demand Capture Strategy: Identify and harness existing demand instead of generating it from scratch to capture market opportunities.

  • Personalized Gifting Works: A successful campaign example involves personalized gifting, showcasing the value of thoughtful engagement.

  • Sustained Impact: Transform successful campaigns into ongoing initiatives for continuous value and future pipeline growth.


🎧Listen to the Full Session


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