March 2024 in Marketing
)
The European Parliament approves the first ever regulatory framework governing the use of AI systems
In March, The European Parliament passed the AI Act, establishing the first regulatory framework for AI usage. This act puts AI systems into four categories based on societal risk, with strict controls for high-risk tech like self-driving cars and lighter regulations for less risky AI. The rules take effect in May 2025, but high-risk AI regulations will apply three years later. Despite sparking debate, the act is broadly seen as a key measure to safeguard people from reckless AI development and to increase consumer trust in AI technologies.
Meta goes down for two hours
Meta goes down for two hours
Meta experienced a global outage lasting over two hours due to a technical issue, affecting hundreds of thousands of users worldwide. Despite appearing minor, the outage saw over 550,000 disruption reports for Facebook and about 92,000 for Instagram, as tracked by Downdetector.com. In today’s world increasingly dominated by AI and new tech, where Meta's often considered as ‘old school’, this incident highlights the significant role its apps still play in daily life.
Google Introduces a new privacy-focused measurement tool for marketers
This move comes as Google prepares to eliminate third-party cookies later this year. Meridian, which is an open-source Marketing Mix Model (MMM), allows advertisers to evaluate their campaign's effectiveness without compromising user privacy. Initially available to a limited number of users, Google intends to make Meridian accessible to all marketers and data scientists soon.
Starbucks sunsets global CMO role to focus on regional units
Starbucks has decided to phase out its global Chief Marketing Officer (CMO) position as it shifts focus towards regional operations. This move follows the promotion of former global marketing leader Brady Brewer to CEO of international operations. Instead of a single global marketing role, Starbucks will support marketing efforts through regionally based units. Additionally, the company introduced two new executive positions to steer marketing and innovation. Known for blending global branding with local execution— a strategy often termed 'glocal '— Starbucks aims to continue adapting to local customer preferences while maintaining its core brand values.
Latest News
-
)
The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
)
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ... -
)
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Drawing from his experience as Agile Transformation in Europe for Coca-Cola, Andrei talks about enhancing creativity and building large scale campaigns with AI. -
)
Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ... -
)
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ... -
)
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
.png/fit-in/500x500/filters:no_upscale())
What's the hot, new social media channel where even a small brand can quickly reach millions of people with a single post? The answer is, of course, LinkedIn. -
.png/fit-in/500x500/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
)
Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices. -
.png/fit-in/500x500/filters:no_upscale())
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ...
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}