Movie marketing: Everything you need to know
Paul Brett, Executive Producer at Flying Tiger, delves into the dynamic landscape of movie marketing and its intricate dance with cutting-edge technologies. AI is slowly becoming a cornerstone of the movie industry, transforming not only the production process but also how films are marketed and consumed.
🎙Listen to the Full Session:
Key Insights:
- AI's Impact on Film Marketing: Paul Brett recounted the industry's evolution, from the early days of internet content distribution to the current era of digital marketing. Despite this shift, traditional advertising methods remain crucial for capturing audience attention.
- First Week Marketing Strategy: Recognizing the perpetual challenge of raising awareness for films, Brett underscored the pivotal role of marketing efforts during the first week of a film's release. The initial push sets the tone for a movie's success in the competitive cinematic landscape.
- AI and Creativity: Addressing concerns about AI encroaching on the creative realm, Brett asserted that AI is a collaborative tool designed to enhance creativity, not replace it. Creatives are encouraged to embrace AI as a valuable ally in the storytelling process.
- AI in Scriptwriting: Brett provided insights into his experience with AI-based content generation, emphasizing the supportive role of AI in providing creative input. He stressed that AI is a facilitator, enriching the creative process rather than overshadowing it.
- The Hollywood Strike and AI's Future: Reflecting on the Hollywood strike related to AI usage, Brett predicted that AI will continue to evolve within creative industries. However, he emphasized the irreplaceable role of human guidance and input in scriptwriting and content creation.
The Road Ahead:
As the film industry continues to push the boundaries of technology, AI emerges as a transformative force, not as a competitor to human creativity but as a collaborator. The session left attendees with a profound understanding of how AI is reshaping entertainment marketing, offering a glimpse into the exciting possibilities that lie ahead.
Latest News
Loading
-
The hunt for the Top 100 Marketing Influencers of 2024 has officially begun. This prestigious index seeks to identify and celebrate the leading minds in the marketing industry.
-
2024 eCommerce Awards – Celebrate the great work you and your teams do in AI and MarTech
30 Apr 2024The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ...
-
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ...
-
Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ...
-
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ...
-
What will replace GDPR: New privacy and data regulations and insights from the DPDI Bill
15 Mar 2024The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
ChatGPT + LinkedIn = Social Selling Success
23 Feb 2024Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
SurveyMonkey's Benjamin Honorato, on building lasting relationships with CX
23 Feb 2024 Laura DazonMeet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices.
Loading