April 2023 in Marketing

April 2023 in Marketing

April 2023 in Marketing

Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.

  1. Shopify launches new eCommerce payments tools

  2. Zalando launches AI fashion assistant

  3. UK-based Primark expands online click-and-collect service as sales grow

  4. Instagram rolls out new feature that makes it possible to shop without leaving the app

  5. Amazon Business, the B2B division of Amazon is planning to expand in Europe

  6. Google published reports on Google Ads' interest-based advertising testing

Read our deep-dive into the rebranding on Pepsi's visual identity: read more

Social media and search engine updates April 2023

The latest social media updates and tools to enrich your marketing strategy and campaigns


Twitter updates are hard to keep up with these days. Here’s what you may have missed:

  • Twitter reinstates the free blue checkmarks for accounts with over a million followers
  • The platform now requires advertisers to pay for verification to run ads in order to reduce fake and scam accounts an ensure a safer experience for users
  • Twitter seeks to increase transparency regarding shadow bans

Meta and Instagram

  • Meta releases a series of free webinars to teach you how to get better ad performance with Conversions API
  • Instagram rolled out a program to expand monetisation for Instagram reels creators while releasing new creative tools for video creation in an effort to compete with TikTok
  • Instagram now allows you to display up to 5 links in your profile bio


  • The social media giant released a generative AI avatar creator. Upload 3-10 photos of yourself that can generate up to 30 avatars.



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