Co-Located With:

April 2023 in Marketing

April 2023 in Marketing

April 2023 in Marketing

Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.

  1. Shopify launches new eCommerce payments tools

  2. Zalando launches AI fashion assistant

  3. UK-based Primark expands online click-and-collect service as sales grow

  4. Instagram rolls out new feature that makes it possible to shop without leaving the app

  5. Amazon Business, the B2B division of Amazon is planning to expand in Europe

  6. Google published reports on Google Ads' interest-based advertising testing

Read our deep-dive into the rebranding on Pepsi's visual identity: read more

Social media and search engine updates April 2023

The latest social media updates and tools to enrich your marketing strategy and campaigns

Twitter

Twitter updates are hard to keep up with these days. Here’s what you may have missed:

  • Twitter reinstates the free blue checkmarks for accounts with over a million followers
  • The platform now requires advertisers to pay for verification to run ads in order to reduce fake and scam accounts an ensure a safer experience for users
  • Twitter seeks to increase transparency regarding shadow bans

Meta and Instagram

  • Meta releases a series of free webinars to teach you how to get better ad performance with Conversions API
  • Instagram rolled out a program to expand monetisation for Instagram reels creators while releasing new creative tools for video creation in an effort to compete with TikTok
  • Instagram now allows you to display up to 5 links in your profile bio

TikTok

  • The social media giant released a generative AI avatar creator. Upload 3-10 photos of yourself that can generate up to 30 avatars.

Google

 

News for You

Search Filters
  • Categories
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
Loading
Loading
  • Take your CX to the next level: How to improve customer satisfaction across all channels

    Take your CX to the next level: How to improve customer satisfaction across all channels

    Customer Experience (CX) stands at the forefront of business priorities, and at Technology for Marketing, Benjamin Honorato, a Solutions Engineer at SurveyMonkey, illuminated the path to mastering thi ...
    Read More
  • The Brain's Secret to Success: How to Use Neuroscience to Create Content That Converts

    The Brain's Secret to Success: How to Use Neuroscience to Create Content That Converts

    Embark on a journey into the fascinating intersection of neuroscience and digital content creation with Harry Sumner, the Head of SEO and Content at Roast. 
    Read More
  • Rapid growth + engagement: How to build a bigger, better brand audience

    Rapid growth + engagement: How to build a bigger, better brand audience

    Jazmin Beale, Head of Marketing and Brand at Queen Elizabeth Olympic Park, shared the secrets behind the park's transformation into London's fastest-growing cultural hub during a recent keynote sessio ...
    Read More
  • November 2023 in Marketing

    November 2023 in Marketing

    Lily Tokmantseva
    Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
    Read More
  • Long Live Email - Why Email is not Dead and How to Use it to Engage Customers

    Long Live Email - Why Email is not Dead and How to Use it to Engage Customers

    In the fast-paced digital landscape, where trends come and go, one tool has stood the test of time and continues to wield considerable influence: email. Access the exclusive Keynote insights from Tech ...
    Read More
  • October 2023 in Marketing

    October 2023 in Marketing

    Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
    Read More
View all Content Hub
Loading
  • "Technology for Marketing is superior because of the quality and vetted range of visitors. We're definitely coming next year, we have already signed..."
    Event Manager, Dot Digital
  • "We come to Technology for Marketing to grow our presence into the UK from Europe. We have had very good conversations - hope to join next year"
    Content Marketer, Deployteq
  • "We came to Technology for Marketing to expose our brand in front of UK retailers, and introduce new AI focused products and services. We are most likely to attend again based on the result."
    VP Marketing, Insider
  • "A good mix of job titles with senior marketing teams - will definitely join next year."
    Product Marketing Manager, Upland
  • "We have been sponsors for three years. It is one of our best forming tradeshows and a no brainer. I really love the way its runs. Sarah Tully is a joy to work with. It is the right type of people that we are trying to meet. Absolutely will join next year."
    Events Manager, Klaviyo

Sponsors

We couldn't run the event without the support of our fantastic sponsors

Loading

Partners

and our amazing media partners

 

Loading

 

SUBSCRIBE TO OUR NEWSLETTER

Sign up for the Technology for Marketing newsletter to keep up to date with industry news featuring interviews and content by our industry-leading speakers.

Subscribe here

Search