26 Apr 2023
April 2023 in Marketing
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
-
Shopify launches new eCommerce payments tools
-
Zalando launches AI fashion assistant
-
UK-based Primark expands online click-and-collect service as sales grow
-
Instagram rolls out new feature that makes it possible to shop without leaving the app
-
Amazon Business, the B2B division of Amazon is planning to expand in Europe
-
Google published reports on Google Ads' interest-based advertising testing
Read our deep-dive into the rebranding on Pepsi's visual identity: read more
Social media and search engine updates April 2023
The latest social media updates and tools to enrich your marketing strategy and campaigns
Twitter updates are hard to keep up with these days. Here’s what you may have missed:
- Twitter reinstates the free blue checkmarks for accounts with over a million followers
- The platform now requires advertisers to pay for verification to run ads in order to reduce fake and scam accounts an ensure a safer experience for users
- Twitter seeks to increase transparency regarding shadow bans
Meta and Instagram
- Meta releases a series of free webinars to teach you how to get better ad performance with Conversions API
- Instagram rolled out a program to expand monetisation for Instagram reels creators while releasing new creative tools for video creation in an effort to compete with TikTok
- Instagram now allows you to display up to 5 links in your profile bio
TikTok
- The social media giant released a generative AI avatar creator. Upload 3-10 photos of yourself that can generate up to 30 avatars.
- Google released a guide on “how to write high quality reviews”
Latest News
-
)
The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
)
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ... -
)
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Drawing from his experience as Agile Transformation in Europe for Coca-Cola, Andrei talks about enhancing creativity and building large scale campaigns with AI. -
)
Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ... -
)
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ... -
)
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
.png/fit-in/500x500/filters:no_upscale())
What's the hot, new social media channel where even a small brand can quickly reach millions of people with a single post? The answer is, of course, LinkedIn. -
.png/fit-in/500x500/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
)
Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices. -
.png/fit-in/500x500/filters:no_upscale())
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ...
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}