23 Feb 2024
ChatGPT + LinkedIn = Social Selling Success
.png/fit-in/700x9999/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content.
Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores:
- How to make ChatGPT sound exactly like you
- Analysing your audience and their pains
- Creating powerful posts that resonate
🎧 Listen to the Full Session
In this session:
- Tune ChatGPT to Your Voice: Murray's 5-step playbook emphasises using ChatGPT prompts to establish your unique tone, identify audience pain points, generate post ideas, draft posts, and refine them.
- Personalisation is Paramount: Training ChatGPT on your content style and values enhances personalisation, making your LinkedIn posts more effective compared to generic AI-generated content.
- Human Touch in Drafting: While ChatGPT accelerates the drafting process, Murray suggested adding a personal touch to the AI-generated post ideas, acknowledging AI's current limitations in originality and insights.
- Acknowledge AI's Limits: Murray highlighted AI's limitations such as bias, plagiarism tendencies, and the inability to tell compelling stories or educate like humans, underscoring the importance of human involvement.
- AI as an Assistant, Not a Replacement: Emphasising the role of AI as an assistant, Murray stressed that it should amplify human creativity and reduce effort, rather than being viewed as a one-click solution.
- Synergy of AI and Human Skills: The session concluded with a powerful statement – the combination of AI and human skills crafts the most engaging, personalised LinkedIn content, setting you apart in the crowded digital landscape.
Latest News
-
)
A journey shaped by resilience and reinvention—from Ukraine to EU leadership—exploring data-driven marketing, international growth, omnichannel strategy, AI’s real value, and the mindset required for ... -
)
A candid conversation with Brian on digital transformation, leadership, AI-powered teams, and building trusted, human-centred experiences at global scale. -
)
A concise update on UK marketing and technology trends, covering AI regulation, AI commerce, ethical innovation, creator economy consolidation, standout campaigns, and strategic insights shaping 2026. -
)
Insights from the creator of Women in Tech SEO on leadership, brand-building, and why authentic, human-led communities drive the future of B2B marketing. -
)
Ecommerce manager Kat Worley shares how data, creativity, and customer-centric thinking shape impactful digital experiences, reflecting on career lessons, platform insights, and the innovations transf ... -
)
Marketers share their highlights from Technology for Marketing 2025 — from inspiring AI insights to powerful connections and ideas shaping the future of martech. -
)
AI, retail, and regulation reshape marketing: Adobe and OpenAI launch new tools; Meta and TikTok evolve; EU and Google face AI scrutiny. -
)
Discover the Top 100 Marketing Influencers of 2025. The visionaries, innovators, and disruptors shaping digital, brand, content, social, and growth marketing, driving conversations and redefining indu ... -
)
Meet some of the team behind eCommerce Expo and Technology for Marketing. From planning highlights to industry trends, discover how they shape the UK’s biggest retail and marketing events. -
)
Grace Miller reveals how “failing smarter” transforms experimentation into growth. From lessons learned to advice for future innovators, she explains why embracing failure is the key to progress in eC ... -
)
Facing rising costs and shrinking sales channels, Nova Tissue turned to Temu. The platform rapidly boosted sales, safeguarded margins, and created UK jobs—transforming e-commerce into a major growth d ... -
)
Michelle Hurney, Head of CRM at Wonderskin, explores career lessons, customer engagement, and how data, empathy, and AI shape the future of retention-focused marketing.
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
