23 Feb 2024
ChatGPT + LinkedIn = Social Selling Success
.png/fit-in/700x9999/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content.
Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores:
- How to make ChatGPT sound exactly like you
- Analysing your audience and their pains
- Creating powerful posts that resonate
🎧 Listen to the Full Session
In this session:
- Tune ChatGPT to Your Voice: Murray's 5-step playbook emphasises using ChatGPT prompts to establish your unique tone, identify audience pain points, generate post ideas, draft posts, and refine them.
- Personalisation is Paramount: Training ChatGPT on your content style and values enhances personalisation, making your LinkedIn posts more effective compared to generic AI-generated content.
- Human Touch in Drafting: While ChatGPT accelerates the drafting process, Murray suggested adding a personal touch to the AI-generated post ideas, acknowledging AI's current limitations in originality and insights.
- Acknowledge AI's Limits: Murray highlighted AI's limitations such as bias, plagiarism tendencies, and the inability to tell compelling stories or educate like humans, underscoring the importance of human involvement.
- AI as an Assistant, Not a Replacement: Emphasising the role of AI as an assistant, Murray stressed that it should amplify human creativity and reduce effort, rather than being viewed as a one-click solution.
- Synergy of AI and Human Skills: The session concluded with a powerful statement – the combination of AI and human skills crafts the most engaging, personalised LinkedIn content, setting you apart in the crowded digital landscape.
Latest News
-
)
The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
)
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ... -
)
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Drawing from his experience as Agile Transformation in Europe for Coca-Cola, Andrei talks about enhancing creativity and building large scale campaigns with AI. -
)
Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ... -
)
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ... -
)
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
.png/fit-in/500x500/filters:no_upscale())
What's the hot, new social media channel where even a small brand can quickly reach millions of people with a single post? The answer is, of course, LinkedIn. -
.png/fit-in/500x500/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
)
Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices. -
.png/fit-in/500x500/filters:no_upscale())
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ...
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}