Implementing 2033's Best Marketing Practices Today
Take a peek into the future with this presentation about the challenges that digital marketers will face, and how to address them today, with Dimitrios Rokos, Chief Commercial Officer of WayMore.
- Competitor Intelligence: Utilise AI for scraping competitor websites and social media, informing strategic promotional campaigns.
- AI Chatbots: Train AI chatbots with product and campaign data for efficient handling of customer queries and conversations.
- Content Optimisation: Leverage AI to optimise content, enhancing SEO performance and strengthening branding efforts.
- AI-Generated Social Media: Utilise AI for creating relevant social media posts and comments aligned with brand identity and audience preferences.
- Personalisation and Segmentation: AI facilitates customer segmentation, personalised messaging, optimal channel selection, and coordinated omnichannel campaigns.
- Real-Time Optimisation: Implement AI for real-time campaign optimisation, task automation, and advanced analytics to enhance overall performance.
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