Gain exclusive insights from your favourite brands and pioneers in marketing.
Our KeyNote Theatre brings together the marketing industry’s key players. Get access to over 200 hours of inspiring and innovative sessions. Topics will cover everything from influencer marketing to marketing strategies and digital marketing, to harnessing intelligent tools and technologies in your campaign...
2023 Conference Programme The Full Keynote Lineup
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With inflation rates reaching new highs, the cost-of-living crisis has affected many people’s ability to purchase goods and services, and one question subsists for marketers: how do you engage with customers when everyone is cutting back on spending? This track will provide you with the latest insights on evolving tools, trends, and technology to help you exploit new opportunities in the future of digital marketing.
Data, Analytics & Personalisation
Increasing use of first-party data, a focus on data privacy, and cookieless personalisation are going to be major trends in the coming years. Today’s marketers have more data about their consumers than ever, and businesses that use data-driven strategies drive five to eight times as much ROI as businesses that don’t. 87% of marketers say data is their company’s most under-utilised asset. With consumers’ increasing expectations for personalisation and brand loyalty fast fading, how can brands and retailers leverage their data to engage – and re-engage – consumers?
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Campaign Management & Execution Theatre
Consistent, high-quality content marketing is vital to your business. Producing audience-tailored content for customers has become a key pillar of many businesses, and another smart way to increase traction on your website and retain existing customers. Through high-quality content, retailers and brands can build trust, develop relationships, improve conversions, and generate leads. But that can only happen with a solid content strategy. Whether you are looking to create content or manage it, this track will look at the ways in which you can future-proof your business in a content-hungry industry.
Customer-Centric Content & Advertising Theatre
How do you bridge your marketing strategies and execution to bring your content and campaigns to life? Automation and AI are quickly becoming key in helping marketing departments do more with less. This track will help you analyse your current tech and determine how to scale for growth. From automation, to optimisation to campaign management: hear first-hand insights from retailers, brands, and solution providers who are creating winning strategies and leveraging marketing tech to reach new customers and improve existing customer experiences.
Want more?
Technology for Marketing is co-located with eCommerce Expo, which has theatres specialising in eCommerce. Read more.
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