Co-located with eCommerce Expo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

The AI Startup Contest

WINNER ANNOUNCED!

Congratulations to Torty Sivill, Co-Founder of Decima2!

After an exciting final at Technology for Marketing, we’re thrilled to announce that Torty Sivill, Co-Founder of Decima2, has won The AI Startup Contest 2025.

Decima2 impressed the judges with their innovative use of AI in marketing, standing out among an exceptional shortlist that included Aiuta and Redaka.

Torty’s winning pitch earned a stand and speaking slot at Technology for Marketing 2026, together worth over £10,500, an incredible launchpad to accelerate Decima2’s growth and visibility in the marketing and eCommerce community.

Congratulations to Torty Sivill and the Decima2 team for this outstanding achievement!

Want to stay up to date with all things Technology for Marketing and the AI Startup Contest?

REGISTER YOUR INTEREST FOR 2026 

 

OUR FANTASTIC RUNNERS UP & JUDGES

We’d also like to extend our thanks to our fantastic runners-up, Aiuta and Redaka, for their impressive pitches and innovative ideas. Both startups demonstrated real creativity and ambition, showcasing the exciting potential of AI to transform marketing and eCommerce. Their participation helped make this year’s competition one to remember.

Not forgetting our wonderful judges:

Tara Thompson, AI Educator, Advisor & Speaker

Rosie Bailey, CEO & Co-Founder Nibble Technology

Larry Colagiovanni, Partner, Microsoft AI

Their expertise, insight, and thoughtful deliberation were invaluable in selecting this year’s winner.

Looking ahead, The AI Startup Contest will return to Technology for Marketing next year. If you’re an emerging AI startup ready to make your mark, this is your opportunity to shine.

Register your interest now to be the first to hear about applications, deadlines, and how you can be part of next year’s competition.

REGISTER YOUR INTEREST 

THE PROCESS

THE CONTEST- Step by Step

✍️ STEP ONE: The applicants entered the competition. 

THE COMPETITION IS NOW CLOSED FOR 2025, STAY TUNED FOR UPDATES ON 2026

📑 STEP TWO: Our judges whittled down all the entries to three startups, which get announced one month prior to Technology for Marketing.

The judges marked the applicants on:

  • Communication & Engagement -  How understandable is the solution itself? How well is it being communicated with the audience?
  • Innovation - How likely is the AI solution going to transform a user’s job?
  • Creative - How good is the branding/creative?
  • Built to Last? - How resilient will the business be in the coming years? 
  • Social Proof - How good is the evidence that this solution will work in the long-term?

🥳 STEP THREE: The three shortlisted startups were invited to attend & pitch their businesses LIVE at Technology for Marketing on the 25th of September, in front of our esteemed judges and audience. 

 

PRIZES

The Winner received a stand and speaking slot at the 2026 Technology for Marketing show worth over £10,500!

The two runners up will receive free tickets to 2026's Technology for Marketing. 

All applicants will have their logo displayed at Technology for Marketing across the two days, 24th & 25th of September. 

 

ENTRY REQUIREMENTS 

🌎 Your business must be a solution that can be used internationally 

5️⃣ Your business must be under 5 years old   

📱 Your business must be an AI solution within Marketing or eCommerce

THE 2025 JUDGES


 

2024 WINNER

The winner of The AI Startup Contest 2024...

Rosie Bailey, Co-Founder & CEO of Nibble!

Well done Rosie👏     

  Nibble Winner 2024   

Nibble is the award-winning AI negotiation platform that empowers businesses and brands to negotiate 1-1 with their customers on demand. Through a combination of academically-backed negotiation science and industry-recognised conversation design, they deliver win-win outcomes at scale.

 

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