#Trending: How to forecast, interpret and deploy trends online

#Trending: How to forecast, interpret and deploy trends online

#Trending: How to forecast, interpret and deploy trends online

Trends were once the purview of the press and the brands that paid them. Now, social media has laid waste to this top-down approach to popular culture and consumers have taken much of the power back, leaving brands scrabbling to keep up, never mind get ahead. In this session, the founder and CEO of CORQ and former Condé Nast editor Sara McCorquodale shares her expert tips for being first on the digital bandwagon.

●        Learn how to forecast and identify trends before they pass you by

●        Understand how to interpret cultural moments to fit your brand, not the other way round

●        Discover how to build agility into your marketing plan so your team can behave reactively and keep pace with modern consumer behaviours

Key Insights

Unlock insights from Sara McCorquodale, CEO & Founder of CORQ, for a competitive edge:

  1. Strategic Trend Utilisation: Leverage social media trends for rapid brand awareness and customer acquisition, seizing growth opportunities.
  2. Distinguish Short-Lived vs Long-Term: Differentiate between fleeting trends and enduring content formats. Act swiftly for virality, ensure lasting relevance for enduring formats.
  3. TikTok's Accelerated Trends: Adapt to TikTok's rapid trend turnover. Streamline content approval for agile responses to daily emerging viral moments.
  4. Targeted Trend Strategies: Tailor trend approaches to your audience. Monitor influential creators aligned with your target consumers for consistent digital growth.
  5. Authentic Engagement: Win consumers on TikTok with creative, low-production content. Engage authentically in trends as entertainment, not just sales pitches.
  6. Conversion Strategies: Include clear calls-to-action in trend-related content. Strategically utilising trends profoundly impacts small business growth.

🎧 Listen to the Full session 


 

News for You

Loading
View all Content Hub
Loading
  • "Technology for Marketing is superior because of the quality and vetted range of visitors. We're definitely coming next year, we have already signed..."
    Event Manager, Dot Digital
  • "We come to Technology for Marketing to grow our presence into the UK from Europe. We have had very good conversations - hope to join next year"
    Content Marketer, Deployteq
  • "We came to Technology for Marketing to expose our brand in front of UK retailers, and introduce new AI focused products and services. We are most likely to attend again based on the result."
    VP Marketing, Insider
  • "A good mix of job titles with senior marketing teams - will definitely join next year."
    Product Marketing Manager, Upland
  • "We have been sponsors for three years. It is one of our best forming tradeshows and a no brainer. I really love the way its runs. Sarah Tully is a joy to work with. It is the right type of people that we are trying to meet. Absolutely will join next year."
    Events Manager, Klaviyo

Sponsors

We couldn't run the event without the support of our fantastic sponsors

Partners

and our amazing media partners

 


 

SUBSCRIBE TO OUR NEWSLETTER

Sign up for the Technology for Marketing newsletter to keep up to date with industry news featuring interviews and content by our industry-leading speakers.

Subscribe here