22 Jan 2024
Crumbs! How to Navigate a Cookieless Future
)
Envisioning a future without third-party tracking cookies raises crucial questions for data-driven marketing. Marketers face significant challenges in reimagining customer acquisition strategies. Yet, beyond survival, thriving is possible in a new digital marketing landscape built on real-time engagement and trust. Join the conversation to explore:
• Identifying the best alternatives and key criteria for selection.
• Resetting performance expectations and establishing new benchmarks.
• Articulating and preparing brands for the evolving identity transition.
• Brightening your company's cookieless future through strategic approaches.
Key Insights
Prepare for a cookieless world with insights from Susan Raab, Biju Mukund, and Paul Brett:
- Shift to First-Party Data: Third-party cookies are fading, urging a focus on first-party data for sustained audience reach.
- Value and Ethical Partnerships: Biju Mukund stresses the importance of value provision and ethical vendor partnerships, enabling positive change.
- Consumer Choice Expansion: Anticipate increased data sharing choice via new browser extensions, adding monetisation possibilities.
- Metrics Beyond Tradition: Beyond regular metrics, Mukund emphasises measuring value exchange, ethics, and trust in the evolving landscape.
- Streaming Challenges: Paul Brett explores the data challenges in entertainment marketing brought by streaming's recommendation algorithms.
- Trust Through Transparency: Rebuilding consumer trust hinges on transparency, encouraging voluntary data sharing in the cookieless era.
🎧 Listen to the Full Session
Latest News
-
)
Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ... -
)
Technology for Marketing is thrilled to announce the formation of our 2025 Advisory Board – a diverse group of marketing leaders committed to reimagining the future of marketing events. Led by our S ... -
)
Catch up on this month's biggest marketing stories—TikTok's uncertain future in the US, Sweaty Betty's first global campaign, and Google's latest generative AI tools for retailers. -
)
Janis Thomas, Managing Director at Look Fabulous Forever, on customer-centric marketing, eCommerce growth, and engaging the over-50s demographic for lasting success. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
)
Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ... -
)
Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ... -
)
Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ...
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
.svg){kind=logo}
){kind=logo}
