July 2023 in Marketing

July 2023 in Marketing

July 2023 in Marketing

Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.


Social media and search engine updates July 2023

The latest social media updates and tools to enrich your marketing strategy and campaigns


As usual, Twitter rolled out many updates this July. Here is a recap of everything you need to know about “X”


It was a busy month for Meta, with the release of Threads, “a new way to share with text.” If you’re still unfamiliar with the new platform, you can check out this Threads dictionary, and this collection of tips to use the platform

Meta is working on developing AI chatbots with over 30 different personalities

Snapchat introduces “Lens Creator Rewards”, a new creator fund offering AR creators, developers and teams the opportunity to earn for building the best Lenses on Snapchat


YouTube is also jumping on the AI bandwagon, and is experimenting with new AI features, including auto-generated summaries, AI-quizzes, hashtag suggestions and more

The video platform introduces “6 ways to level up your Short” with new creation tools


TikTok discontinues “TikTok Now”, the feature they had introduced in order to compete with Be Real

TikTok Shop is currently testing a “shop” feature


The social media released a comprehensive guide to creating Reels and finding inspiration with templates


Google releases new Bard features, including customised responses and productivity boosting features


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