July 2023 in Marketing
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
- Smart Insights releases The Future of Digital Marketing trends report
- Shopify prepares to launch AI commerce assistant called “Sidekick” and introduces new ways to optimise your marketing campaigns.
- Pinterest and System1 release first-of-its kind digital advertising effectiveness research
- Creator Insider releases a video explaining the YouTube Short algorithm
- Snapchat releases Q2 performance report, showing an increase in ads performance
Social media and search engine updates July 2023
The latest social media updates and tools to enrich your marketing strategy and campaigns
As usual, Twitter rolled out many updates this July. Here is a recap of everything you need to know about “X”
Meta
It was a busy month for Meta, with the release of Threads, “a new way to share with text.” If you’re still unfamiliar with the new platform, you can check out this Threads dictionary, and this collection of tips to use the platform
Meta is working on developing AI chatbots with over 30 different personalities
Snapchat
Snapchat introduces “Lens Creator Rewards”, a new creator fund offering AR creators, developers and teams the opportunity to earn for building the best Lenses on Snapchat
YouTube
YouTube is also jumping on the AI bandwagon, and is experimenting with new AI features, including auto-generated summaries, AI-quizzes, hashtag suggestions and more
The video platform introduces “6 ways to level up your Short” with new creation tools
TikTok
TikTok discontinues “TikTok Now”, the feature they had introduced in order to compete with Be Real
TikTok Shop is currently testing a “shop” feature
The social media released a comprehensive guide to creating Reels and finding inspiration with templates
Google releases new Bard features, including customised responses and productivity boosting features
Get inspired by the best in the industry at Technology for Marketing:
Latest News
-
)
Automated compliance tools are essential for brand protection. This article explores their strengths, the risks of relying solely on AI, and why a hybrid approach ensures compliance and consistency. -
)
Saptak Bose, a global leader in adtech, shares insights from his adtech journey, lessons from Google, and advice for navigating the fast-paced world of marketing tech. -
)
We sat down with Rosie Bailey, the CEO of Nibble and out 2024 AI Startup Contest winner, to talk about her experience from 2024's contest at Technology for Marketing! -
)
Luiza Grinberg has worked at multiple prominent organisations, and today she shares her learnings from across her career, as well as how to create paid eCommerce content that converts. -
)
Meet the Top 100 Marketing Influencers of 2024 - the innovators, disruptors, and rising stars leading the way in digital, content, brand, and growth marketing. -
)
This month's eCommerce and marketing roundup explores UK tax shake-ups, AI's impact on SEO, voice commerce breakthroughs, and how platforms like TikTok and Threads are transforming the path to purchas ... -
)
Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ... -
)
Technology for Marketing is thrilled to announce the formation of our 2025 Advisory Board – a diverse group of marketing leaders committed to reimagining the future of marketing events. Led by our S ... -
)
Catch up on this month's biggest marketing stories—TikTok's uncertain future in the US, Sweaty Betty's first global campaign, and Google's latest generative AI tools for retailers. -
)
Janis Thomas, Managing Director at Look Fabulous Forever, on customer-centric marketing, eCommerce growth, and engaging the over-50s demographic for lasting success.
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
