July 2023 in Marketing
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
- Smart Insights releases The Future of Digital Marketing trends report
- Shopify prepares to launch AI commerce assistant called “Sidekick” and introduces new ways to optimise your marketing campaigns.
- Pinterest and System1 release first-of-its kind digital advertising effectiveness research
- Creator Insider releases a video explaining the YouTube Short algorithm
- Snapchat releases Q2 performance report, showing an increase in ads performance
Social media and search engine updates July 2023
The latest social media updates and tools to enrich your marketing strategy and campaigns
As usual, Twitter rolled out many updates this July. Here is a recap of everything you need to know about “X”
Meta
It was a busy month for Meta, with the release of Threads, “a new way to share with text.” If you’re still unfamiliar with the new platform, you can check out this Threads dictionary, and this collection of tips to use the platform
Meta is working on developing AI chatbots with over 30 different personalities
Snapchat
Snapchat introduces “Lens Creator Rewards”, a new creator fund offering AR creators, developers and teams the opportunity to earn for building the best Lenses on Snapchat
YouTube
YouTube is also jumping on the AI bandwagon, and is experimenting with new AI features, including auto-generated summaries, AI-quizzes, hashtag suggestions and more
The video platform introduces “6 ways to level up your Short” with new creation tools
TikTok
TikTok discontinues “TikTok Now”, the feature they had introduced in order to compete with Be Real
TikTok Shop is currently testing a “shop” feature
The social media released a comprehensive guide to creating Reels and finding inspiration with templates
Google releases new Bard features, including customised responses and productivity boosting features
Get inspired by the best in the industry at Technology for Marketing:
Latest News
-
How Temu Helped This UK Manufacturer Increase Sales and Create Jobs
26 Aug 2025 TemuFacing rising costs and shrinking sales channels, Nova Tissue turned to Temu. The platform rapidly boosted sales, safeguarded margins, and created UK jobs—transforming e-commerce into a major growth d ... -
Michelle Hurney on Personalised & Powerful: Driving Retention Through Smart CRM
20 Aug 2025 Phoebe Dunsmore, Marketing ExecutiveMichelle Hurney, Head of CRM at Wonderskin, explores career lessons, customer engagement, and how data, empathy, and AI shape the future of retention-focused marketing. -
The Rise of Influencer Accountability: Misrepresentation, Fines, and Evolving With The Industry
20 Aug 2025 RightlanderIn today’s digital economy, high-profile social media influencers wield significant power over consumer behaviour. However, with great influence comes great responsibility. From Italy to the UK and be ... -
Top 100 Marketing Influencers — 2025 Shortlist
15 Aug 2025Meet the Top 100 Marketing Influencers Shortlist of 2025. The innovators, disruptors, and rising stars leading the way in marketing. This year’s ranking is still under wraps, and the countdown begins ... -
Safeguarding Brand Reputation with Automated Compliance Tools: Why AI Alone Doesn’t Cut It
30 Jul 2025 RightlanderAutomated compliance tools are essential for brand protection. This article explores their strengths, the risks of relying solely on AI, and why a hybrid approach ensures compliance and consistency. -
Saptak Bose, a global leader in adtech, shares insights from his adtech journey, lessons from Google, and advice for navigating the fast-paced world of marketing tech.
-
Inside the AI Startup Contest: A Conversation with Rosie Bailey, CEO of Nibble
08 Jul 2025 Alyssia SmithWe sat down with Rosie Bailey, the CEO of Nibble and out 2024 AI Startup Contest winner, to talk about her experience from 2024's contest at Technology for Marketing! -
Luiza Grinberg on Crafting Paid Content That Converts and Lessons from a Global eCommerce Career
18 Jun 2025Luiza Grinberg has worked at multiple prominent organisations, and today she shares her learnings from across her career, as well as how to create paid eCommerce content that converts. -
Your eCommerce and Marketing recap of April
30 Apr 2025 Alyssia Smith, Senior Content Manager at CloserStill MediaThis month's eCommerce and marketing roundup explores UK tax shake-ups, AI's impact on SEO, voice commerce breakthroughs, and how platforms like TikTok and Threads are transforming the path to purchas ... -
Ekwy Chukwuji on AI-Powered Branding, Scaling Equi Botanics, and the Next Era of Digital Marketing
27 Mar 2025Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
Your Month in Marketing and eCommerce: Consumer Confidence Trends, eCommerce Growth in Romania, and the Future of AI and Retail
27 Mar 2025 Alyssia Smith, Senior Content Manager at CloserStill MediaBite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns.