The Future of Digital Marketing trends report
)
How will The Future of Digital Marketing trends report help me and my business?
Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. In June 2023 we ran a survey with our members- in collaboration with our partners, Technology for Marketing and eCommerce Expo – to better understand the current state of digital marketing and future adoption plans.
In this research, based on surveying 403 respondents, we reviewed the current and future digital marketing capabilities of businesses across Smart Insights’ 7 pillars of digital marketing, to help show trends in managing digital marketing and technology. The majority of participants were from the United Kingdom or the United States, of whom over three quarters of respondents were manager-level.
The report shares an array of findings which can help you benchmark your current digital marketing activities, and prepare your marketing tactics and resources for the future.
How is this report structured?
The Future of Digital Marketing trends report is structured across each of the 7 pillars of marketing, following an executive summary and introduction about the survey.
- Executive summary
- Introduction – the pillars of effective marketing
- Survey results and recommendations
- Marketing and brand strategy
- Digital marketing strategy and governance
- Data, insight, forecasting and evaluation
- Digital media
- Digital experiences
- Content marketing (including use of AI)
- Messaging including defining MarTech stacks
- Summary and recommendations
About Smart Insights
Smart Insights is a self-service digital marketing improvement platform that supports individuals, teams, and organizations to plan, manage and optimize their marketing. Actionable learning and data-driven content covering the full customer lifecycle is provided in a dynamic learning ecosystem to save marketers time, provide quality advice, frameworks and templates that are proven to improve marketing processes and deliver results.
Each month, over 500,000 marketers, consultants and business owners use our blog, sample marketing templates and digital marketing essentials newsletter to follow best practices and keep up to date with the developments that matter in digital marketing.
Thousands of Individual and Business Members from over 170 countries use our premium planning and management toolkits, templates, guides, and digital Learning Paths to map, plan, and manage their marketing using the Smart Insights RACE Growth System.
Latest News
-
)
The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
)
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ... -
)
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Drawing from his experience as Agile Transformation in Europe for Coca-Cola, Andrei talks about enhancing creativity and building large scale campaigns with AI. -
)
Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ... -
)
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ... -
)
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
.png/fit-in/500x500/filters:no_upscale())
What's the hot, new social media channel where even a small brand can quickly reach millions of people with a single post? The answer is, of course, LinkedIn. -
.png/fit-in/500x500/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
)
Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices. -
.png/fit-in/500x500/filters:no_upscale())
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ...
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}