Startup Story: Going from 0 to '1M, creating a brand from scratch
)
Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and Chief Operating Officer of Naked Wines during a period of rapid growth. So, when they launched their own wine brand in late 2020, they assumed they could rely on 'tried and tested' marketing strategies... It turns out, startup life throws some curve balls! Join Laura Riches for a light-hearted take on lessons learnt marketing a brand from scratch - the successes, failures and practical tips to bring the challenger brand Laylo to life.
Key Insights
Discover key insights from Laura Riches, Co-founder of Laylo and former Marketing Director at Naked Wines:
- Passion-Driven Innovation: Founders identified a passion for quality boxed wine, leading to the creation of a premium, design-focused brand.
- Smart Demand Validation: Quick sell-out of a test batch validated market demand, prompting full-time commitment in early 2021.
- Effective Low-Budget Marketing: Personal, scrappy efforts like distributing corkscrews surpassed paid digital ads in early exposure.
- Narrative Building: Growing business shifted focus to consistent social media storytelling and personal brand development.
- Viral Organic Reach: An "anti-Facebook" email newsletter offer gained viral traction, showcasing the potency of organic reach.
- Word-of-Mouth Growth: Turning off paid social media ads, the business thrives through word-of-mouth, events, and creative low-cost tactics.
🎧 Listen to the full session
Latest News
-
)
The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
)
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ... -
)
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Drawing from his experience as Agile Transformation in Europe for Coca-Cola, Andrei talks about enhancing creativity and building large scale campaigns with AI. -
)
Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ... -
)
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ... -
)
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
.png/fit-in/500x500/filters:no_upscale())
What's the hot, new social media channel where even a small brand can quickly reach millions of people with a single post? The answer is, of course, LinkedIn. -
.png/fit-in/500x500/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
)
Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices. -
.png/fit-in/500x500/filters:no_upscale())
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ...
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}