Content Hub

We have been through one of the hardest and most transformational 12 months in the marketing world. We started 2020 in complete denial of the coronavirus and by the end of March 2020, we were fighting to keep our operations, businesses and even our teams. Equally, these same 12 months have exhibited a mammoth effort in managing change, an unseen pivot in digital transformation and some of the most outstanding creative pieces being produced during these unprecedented times(some shot during a national lockdown). Let’s be clear: we are a resilient bunch and ready for whatever 2021 has to offer - just not another lockdown!

So here are the top 5 marketing predictions for 2021:

The move to digital first has been one of the most significant outcomes of the coronavirus pandemic – working, learning, socialising and shopping have all moved to online formats with non-essential physical spaces closed and restrictions on meeting up.

The dynamic tension between SEO and UX is taking on a new dimension as Google prepares to introduce its latest page ranking framework. Propeller Group’s Director of Content Branwell Johnson chaired a panel of ecommerce and SEO experts to explore the topic at the recent virtual Ecommerce Expo.

We recently caught up with Shaun Abraham, as part of our Speaker Spotlight series of interviews. Shaun is Co-Founder, and Chief Executive Officer at Transaction Insights and has also held senior positions at J.P. Morgan and Bank of America. Transaction Insights is a full-service payments advisory firm that helps investors, retailers, and fintechs identify the changing nuances in the payment space and navigate to success in the future of payments.

London, UK – 15th February 2021: Starcom UK has released its consumer insights report: A Look Ahead to 2021.

Ajit Sivadasan is vice president and general manager of the Lenovo.com eCommerce business at Lenovo. As a founding executive of Lenovo’s global online strategy, Ajit leads a global team that has helped grow online B2B and B2C sales from five to over 35 countries and extend Lenovo.com’s footprint into more than 90 countries over 13 years. Through his efforts Lenovo’s online B2C sales have achieved more than sevenfold revenue growth and tenfold profit growth, and B2B revenues have increased substantially through custom portals for global and international customers.

 

One of Ajit’s passions is sharing best practices to help people develop organizational skills and new capabilities. He has delivered industry keynotes on a wide range of topics from big data and predictive analytics to user experience and customer satisfaction, and data-driven marketing. Before joining Lenovo, Ajit held leadership roles at Gateway, Deloitte, Zamil Steel, and Ashok Leyland.

Ajit holds a bachelor’s degree in industrial engineering from the University of Kerala in India, a master of science in industrial management from Northern Illinois University, and an MBA from Claremont Graduate University’s Peter F. Drucker School of Management.

Put your 2021 plan in context and seek new opportunities to develop effective strategies to grow your business.

What happened to Europe’s e-commerce logistics in 2020? 

David Williams, Ecommerce, DTC and Omnichannel Expert and ex Ecommerce director at Aspinal of London shares some of his predictions for this year in ecommerce, including the importance of tying up user experience with SEO – or Search Experience Optimisation!

Email remains king!

It’s the backbone of all marketing strategies with an off the chart ROI. However, inboxes are more crowded than ever before, so if you’re going to send emails, they better to be exceptional, eccentric and engaging; take it seriously.