Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

27 Jun 2024

Community Marketing. What? Why? How?

Community Marketing. What? Why? How?

This session led by Gerry Sherwood, Head of Client Success at Gleanin, highlighted crucial strategies for effective community marketing:

Listen to the Full Session:

Key Insights:

  • Definition and Purpose: Community marketing empowers communities to authentically promote products and services.

  • Engagement Tactics: Motivate stakeholders with personalised incentives and easy-to-use promotional tools for effective engagement.

  • Advantages of Advocacy: Community advocacy builds trust and cuts through online noise, enhancing brand credibility.

  • Measurement and Iteration: Monitoring engagement metrics informs strategy adjustments and identifies influential channels and advocates.

  • Technology Integration: Seamless community marketing technology facilitates effortless participation for brands and community members alike.

Implementing these insights can significantly boost brand visibility, credibility, and sales through empowered community engagement.

More Insights at Technology for Marketing 


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