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During the Coronavirus outbreak, IMRG are using the dashboard to provide weekly updates on how demand is shifting throughout this crisis period.
07 Apr 2020 Geoffrey Precourt, US Editor, WARCThere is no business as usual, but Marc Pritchard’s mantra of being “a force for good and a force for growth” seems to be Procter & Gamble’s public face as it responds to the COVID-19 pandemic.
13 Apr 2020 Lena Roland, WARC
COVID-19 has disrupted everything. Marketers are hurriedly shifting their schedules and plans. Campaigns that were worked on for months may no longer be relevant or appropriate.