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Pepsi unveiled anew logo for the first time in 14 years, starting a new era for the brand by channeling a sense of nostalgia. What branding lessons can we take away from it? -
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A talk about what it mean to have a genuine message in an industry faced with scrutiny, and how to craft impactful campaigns based on honesty and transparency, while not allowing perception to stand i ... -
London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ...
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The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event. London, 30 September 202 ... -
28 September 2022 - The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day o ...
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It costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. Customer Relationship Management (CRM) is essent ...
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Digital commerce and the future of e-commerce as we know it: Pre-keynote interview with Karl Lillrud
It is often said that the best business people are those who live to solve problems - not just sell products. But sometimes it can be hard to see the wood for the trees. Organisations can struggle to ... -
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This trend is attributed to the increasingly tighter privacy rules established across the world, Apple’s iOS 14.5 update enabling iPhone users to opt out of tracking from apps like Facebook and Instag ... -
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The global pandemic has led to a rapid adoption of e-commerce around the world, with Europe being no exception. As a matter of fact, 74% of European internet users shopped online in 2021 – the highest ... -
What is the biggest challenge for ecommerce retailers heading into Q.4? To build relationships with their customers based on trust and transparency. We have reached that tipping point where consumers ...
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In just three weeks’ time, the UK’s only show dedicated to MarTech returns to ExCeL London. On 28-29 September, Technology for Marketing will greet 10,000 visitors at the definitive MarTech networking ... -
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Michelle Whelan, CEO VMLY&R Commerce, explores the future of omnichannel retail with two brands who represent two very different experiences, yet both aligned on the future of commerce. Lilia Fusa, Co ...
