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  • The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ...
  • Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ...
  • In an era where technology is reshaping the marketing landscape, the role of Artificial Intelligence (AI) has become pivotal in driving business results. To delve into the intersection of AI and marke ...
  • Meet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices.          
  • Meet Samantha, currently the Head of Marketing Automation at the Financial Times. 
  • Why does your company need both good customer experience (CX) and a successful customer journey? Aren’t they the same? Not exactly. Find out how to devise, and get management buy-in for your new custo ...
  • In a direct and insightful session, James Sharman and Ellie Webster from Haleon explored data-driven marketing strategies, focusing on the transformative power of personalisation in capturing the hear ...
  • In this session, Rachael Kotadia and Danni Hunt from RedEye teared up the rule book and addressed some of the marketing myths that B2C marketers face today to help you be a better marketer and smash y ...
  • In a recent conference session chaired by Andrew McClelland, IMRG Consultant & Co-Founder of The Data Project Ltd, Tom Barton, Co-Founder and Director of Food, Quality, and Sustainability at Honest Bu ...
  • Envisioning a future without third-party tracking cookies raises crucial questions for data-driven marketing. Marketers face significant challenges in reimagining customer acquisition strategies. Yet, ...
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