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Visha Kudhail
Global Marketing Executive & Author of Authentic Marketing,
Visha Kudhail Consulting
I use AI every day to accelerate how I work. I use it to source market research from fact-checked, reputable sources and as a thinking partner to spar with. To pressure-test my ideas and strategies, just as I would within a large global function that demands rigorous sense-checking.
When you work independently, whether consulting or building something like a podcast from scratch as I have done, you operate in a completely different dynamic. You don't have multiple minds around you. You have yourself. But that shouldn't stop you from leading with curiosity and hunting for information relentlessly. Those two instincts push ideas further and get you to execution faster.
I fundamentally believe AI is a tool best used to unlock human potential without sacrificing critical thinking or originality in the process. I don’t see it as a replacement for people but an enabler.
As a thought leader and author, in my upcoming book ‘Authentic Marketing’, I've explored how marketers can use AI in ways that are truly strategic, helping businesses stay authentic to their mission and purpose. Not just efficient, but meaningful. Because in the modern marketing era, authenticity and purpose aren't soft values. They're the real drivers of growth.
When you work independently, whether consulting or building something like a podcast from scratch as I have done, you operate in a completely different dynamic. You don't have multiple minds around you. You have yourself. But that shouldn't stop you from leading with curiosity and hunting for information relentlessly. Those two instincts push ideas further and get you to execution faster.
I fundamentally believe AI is a tool best used to unlock human potential without sacrificing critical thinking or originality in the process. I don’t see it as a replacement for people but an enabler.
As a thought leader and author, in my upcoming book ‘Authentic Marketing’, I've explored how marketers can use AI in ways that are truly strategic, helping businesses stay authentic to their mission and purpose. Not just efficient, but meaningful. Because in the modern marketing era, authenticity and purpose aren't soft values. They're the real drivers of growth.
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