Tobias Ericson
CEO & Founder,
tershine
Tobias Ericson is CEO and founder of Tershine, one of Sweden's leading car care brands, known for a standout social media presence. Following Finnish-listed Relais Group's acquisition of a majority stake in 2026, Ericson continues to lead Tershine as CEO, driving the brand's international expansion.
Sessions
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23-Sep-2026AI-Powered Marketing StageAgentic Commerce: Designing for a World Where AI Decides First
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