Serban Murgoci
eCommerce Operator & Commercial Advisor,
Slashmental
Serban Murgoci is an eCommerce operator and commercial advisor with more than a decade of experience across online retail, marketplaces and digital growth.
He previously led eCommerce and marketplace operations at HSNF, working across Amazon and DTC. His experience spans commercial strategy, marketplace management, digital trading and operational growth.
Serban now advises consumer brands on eCommerce and commercial strategy. He is also a member of the eCommerce Expo Advisory Board.
Sessions
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24-Sep-2026CX and Loyalty StageHow ASOS Builds Better Shopping Experiences Through Search, Personalisation and Experimentation — Fireside Chat

