Sean Martin
Head of Digital Marketing,
Virgin Experience Days (UK) and Virgin Gifts (US)
Sean Martin is Head of Digital Marketing at Virgin Experience Days, where he leads the Digital Marketing strategy behind one of the UK's best-known experience gifting brands. With a career built at the intersection of performance marketing and brand storytelling, Sean has spent the past several years navigating the rapid shift from traditional paid media tactics to AI-driven acquisition and optimisation.
Before joining Virgin Experience Days, Sean was Senior Paid Media Manager at The Gym Group, where he managed acquisition strategy across paid search, paid social, and programmatic channels for one of the UK's largest budget gym chains - a role that sharpened his focus on performance efficiency, scale, and the realities of high-volume, high-competition media buying.
At Virgin Experience Days, Sean now oversees a multi-channel paid media function, balancing the demands of short-term performance with long-term brand equity. He's known for challenging conventional wisdom around campaign structure, attribution, and budget allocation, particularly as machine learning and automation reshape how marketers plan and measure success.
Sessions
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23-Sep-2026AI-Powered Marketing StageWhy Your Paid Media Isn’t Working (And How to Fix It in an AI-Driven World)
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