Sarah Wilkinson
Director of Online,
Fortnum and Mason
Sarah Wilkinson is a senior E-commerce and digital leader with over 20 years’ experience building and scaling high-growth digital businesses across luxury, retail, beauty and wellness. As Director of Online at Fortnum & Mason, she leads a global E-commerce P&L and a team of 22 across trading, digital marketing and on-site optimisation. Previously, Sarah held senior leadership roles at Jimmy Choo, Birchbox and Time Inc.
A passionate advocate for innovation in digital commerce, Sarah combines deep commercial expertise with a customer-first approach to technology, data, personalisation and digital marketing. She is particularly focused on the rapidly evolving opportunities presented by AI, LLM visibility and agentic commerce, and regularly shares her expertise through industry events, mentoring and thought leadership.
Sessions
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24-Sep-2026Future of Digital Commerce StageAI is Becoming the Storefront: How Online Retailers Make Products Visible, Trusted and Buyable in AI-assisted Shopping - Panel
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