Speakers

Five years ago, Roxanne Lewington joined Canto to help marketers understand what a digital asset management platform could do for them. Five years on, she is still having that conversation. The difference is that the answer keeps getting bigger. Through customer interviews, webinars, and a good many conversations with teams at brands including Sony, Domino's UK, British Wheelchair Basketball, and Visit Scotland, she has built up a grounded picture of how creative operations really work, and where they tend to fall short, across the industries impacted most. Arthur C. Clarke wrote that any sufficiently advanced technology is indistinguishable from magic. Roxanne has watched that phrase go from provocative to practical in the space of her time at Canto. What excites her most is not where the technology has been, but where it is going, and what it means for the teams who have been waiting for it to catch up with their ambitions. Roxanne's 14 year career in marketing spans property, M&A, cybersecurity, and SaaS. A stint at a creative agency in London saw her curating speaker-led events for beauty and fashion industry audiences, bringing in one speaker who has since become a household name. At a boutique M&A firm, she launched the webinar programme from scratch, capturing the stories of business owners who had grown and sold their companies, including one awarded an MBE. One webinar she produced there was named in ON24's 'Webinars that Rocked', featured alongside global household names like NASA and Weight Watchers. Roxanne speaks regularly at events and webinars, and has been featured at DMWF, Anticon, Martechopia, Marketing Week’s Festival of Marketing, Autumn Retail Festival, Times Higher Education, and Travolution Connects. She also contributes to publications like Internet Retailing and Bizibl, writing on content strategy and digital marketing.