Renee Hartmann

Renee Hartmann

Renee Hartmann

Author, Next Generation Retail
Renee is the Co-Author of best-selling book Next Generation Retail: How to Use Technology to Innovate for the Future which takes a deep dive into the technologies impacting retail and e-commerce today, including AI, retail media, social commerce, Web3, sustainability, supply chain, loyalty and more. Renee is based in Portugal and is an Advisor to start-ups in the consumer and retail technology sector. She also conducts executive education and training for brands and retailers seeking to infuse a culture of innovation throughout the organization. Renee has worked as a brand owner, retail operator, consumer researcher and branding and market entry strategist for the last 25 years, with a specialty in helping consumer brands expand internationally. Renee was previously COO of the Shanghai-based streetwear brand, Eno, which was named one of the ten Most Innovative Companies by Fast Company. She was a Director at Ogilvy & Mather, and was an equity research associate at Putnam Investments covering the consumer and retail sector. Renee holds a BBA from Emory University’s Goizueta School of Business, and an MBA from Duke University’s Fuqua School of Business. She holds the Chartered Financial Analyst designation, and was named one of CNN’s “Top 20 People to Watch in Shanghai” in 2010. Renee serves on the Asia Pacific Board of Advisors for Duke University, is a board member of the Dual Immersion Foundation and a Member of the Virtual Advisory Board. See more about Renee at
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