Speakers

Rachel Garcia is VP of Revenue and Performance Marketing at ActiveCampaign, where she leads revenue and performance strategies across acquisition, lifecycle, digital experience, analytics, and partner marketing teams. With over 20 years of marketing and sales expertise, Rachel brings a proven track record of scaling high-growth SaaS companies. At BigCommerce, she served as VP of Revenue Marketing and GM of SMB Acquisition, leading a team of 50+ and driving significant revenue growth. She successfully overhauled SMB strategy to dramatically increase average selling price and revamped ABM strategy to engage prospects earlier in the buying journey. Rachel's expertise spans the full revenue funnel, from scaling cross-sell programs and services businesses to launching pivotal partnerships with major brands including Instagram Shopping, Amazon Pay, and PayPal. She successfully guided BigCommerce through major growth phases, including their IPO, and has led her own B2B consultancy practice. Rachel holds an MA in Latin American Studies and Public Policy from the University of Chicago and a BA in Global Studies and Spanish from the University of Iowa. Based in Austin, Texas, she is passionate about driving growth through innovative go-to-market strategies.