Speakers

Piyush Jain is the Founder and CEO of Loop Subscriptions, a Shopify-native subscription management platform built to help DTC brands grow recurring revenue, reduce churn, and increase LTV. Under his leadership, Loop has become one of the fastest-scaling subscription platforms in the Shopify ecosystem, supporting a global community of DTC brands including MaryRuth's, OSEA Malibu, Four Sigmatic, and Beam, and processing more than $4 billion in subscription revenue to date. Piyush co-founded Loop in 2021 alongside Vivek Agarwal, guided by a simple conviction: software is increasingly a commodity, and over a long enough horizon, the best product wins. That belief shaped Loop into a product-first, merchant-obsessed company. The business scaled past its first million in ARR before making a single sales hire, growing largely through merchant referrals and word of mouth — and to this day, the majority of the team is organised around merchant experience. Piyush and Vivek also deliberately bootstrapped the company, resisting the pressure to raise venture capital until Loop had reached meaningful scale, which forced an early and lasting discipline around building things merchants genuinely want. A serial founder and operator, Piyush's earlier career spans building and scaling technology businesses across commerce and consumer sectors. He previously founded LimeTray and held operating roles at Foodpanda (Rocket Internet), experiences that sharpened his understanding of both the technical and go-to-market realities of high-growth commerce. Today, Piyush is a recognised voice on DTC retention, subscription strategy, and building sustainable recurring-revenue businesses. He writes and speaks frequently on why retention — not acquisition — is the real engine of profitable DTC growth, and on how brands can design subscription programs that compound LTV rather than leak it. Grounded in what actually works across thousands of live subscription programs rather than theory, his perspective is practical, opinionated, and merchant-first. At eCommerce Expo, he brings that practitioner's view straight from inside the programs shaping DTC subscription today.