Michelle Rushe
Head of Performance Marketing,
Gardiner Bros & Co
Michelle is Head of Performance Marketing at Gardiner Bros, where she leads performance marketing strategy across a diverse portfolio of brands including Hush Puppies, Muck Boots, Brantano and Base London. With over 18 years’ experience in digital marketing, she has previously worked with major retail and consumer brands including Clarks, Superdry and Toolstation.
A data centric marketer, Michelle focuses on building full funnel strategies that connect brand activations with measurable commercial performance. Her approach recognises that measurable metrics at the top of the funnel are just as important as sales numbers bottom, using the right signals at every stage to understand what is driving awareness, consideration, conversion and long term growth.
Her experience spans Meta, Google, YouTube, Criteo, Pinterest, eCRM and affiliates, with a particular focus on turning data into actionable insight, improving channel effectiveness and driving profitable, sustainable growth across complex multi-brand portfolios.
Sessions
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23-Sep-2026AI-Powered Marketing StageWhy Your Paid Media Isn’t Working (And How to Fix It in an AI-Driven World)
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