Matthew Kelly
Head of Commerce | Strategy Lead,
Precious Media
Matthew Kelly is Head of Commerce at PRECIOUS, an MSQ Group agency, where he helps CPG and FMCG brands win across the digital shelf - from grocery and travel retail to marketplaces and D2C. He brings 20+ years of director-level commercial experience from Diageo, Unilever, and Rexel, with deep expertise in retail media, shopper missions, channel marketing, trade promotion funding, and joint business planning. Matthew specialises in building the commercial ecosystem that connects brand to basket, and is a vocal advocate for challenger brands and the practical use of AI in marketing.
Sessions
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23-Sep-2026Global Growth and Delivery StageHow to Scale eCommerce Across Markets, Channels and Brands
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