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Lisa Maynard-Atem
CEO & Founder,
LMA Consultancy Ltd
I use AI to support my thinking, not replace it. My work centres on shaping clear, compelling narratives for founders, and AI allows me to explore ideas, test positioning, and refine direction more efficiently behind the scenes.
Through my platform, STYLISA FoundHers, it also supports research and helps me sense-check ideas as I develop content and storytelling.
The creative intelligence comes from judgement. Knowing what to keep, what to challenge, and how to shape something that resonates in the real world. AI creates space for that work, but the thinking, direction and final output remain distinctly human.
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