Indie Stowell
Founder,
The Marketing Lab
I'm a ghostwriter. My job is to sound like my clients; not like myself, and definitely not like AI.
And yet I use AI every day.
I use an AI tool called Stanley that analyses a creator's past content and extracts their voice patterns. It identifies the phrases they lean on, how they structure stories, and the topics they return to. Before this, I'd spend hours manually reviewing posts and taking notes. Now I get there faster and go deeper.
AI doesn't do the creative work for me, but it does handle the pattern recognition so I can focus on strategy, storytelling, and the human nuance that actually makes content land.
Being a great ghostwriter means disappearing into someone else's voice. AI helps me do that without losing what makes each client unique.
And yet I use AI every day.
I use an AI tool called Stanley that analyses a creator's past content and extracts their voice patterns. It identifies the phrases they lean on, how they structure stories, and the topics they return to. Before this, I'd spend hours manually reviewing posts and taking notes. Now I get there faster and go deeper.
AI doesn't do the creative work for me, but it does handle the pattern recognition so I can focus on strategy, storytelling, and the human nuance that actually makes content land.
Being a great ghostwriter means disappearing into someone else's voice. AI helps me do that without losing what makes each client unique.
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