Head of Digital, Digital Boutique
Gary’s specialism in sports ecommerce began six years ago when his agency built Leicester City Football Club’s ecommerce application – an award-winning site that harnesses the power of cross-channel data to provide a meaningful experience for every fan. This was followed by a transformation project for a world-top-five football club. This takes sports ecom to a whole new level, using internationalisation, server infrastructure scaling and unimaginable layers of complexity and conditional logic in product customisation. Drawing on this critical insight into the sports market, he is launching a dedicated ecommerce solution for sports clubs that will forever redefine sports retail.