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Fatemah Jamal Al-Lail
Prev. Senior Ecommerce Manager,
WYSE London
I am a digital commerce and user experience leader with 10 years’ experience across fashion, beauty and premium ecommerce, focused on helping brands optimise their digital experience while strengthening their brand story.
My work focuses on improving customer journeys, understanding business needs and identifying the right technology solutions, evaluating commerce technology, and partnering with tech vendors, agencies and developers to bring digital experiences to life.
I have worked across CRO, personalisation, AI integrations, SEO and emerging AEO/GEO priorities.
My approach is brand-led and commercially grounded: AI should improve the customer journey without diluting brand voice, trust or differentiation.
Sessions
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23-Sep-2026Next Era of Marketing StageFrom Search to Scale: Removing the Friction between Discovery and Conversion - Fireside Chat
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