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Diane Perlman
I use AI as a creative and strategic thought partner, not to replace my thinking, but to challenge it and get to better thinking, faster.
Over the past year, I've explored this publicly through my Coffee AI-inspo series (see example: https://bit.ly/4bmKBVt), sharing practical learnings and provocations from across the industry. It keeps me curious and honest about what's genuinely useful versus what's just noise.
In my day-to-day work as a fractional CMO, AI is embedded across my entire workflow. The tools I use, Canva, Veed, HubSpot, Apollo, Clay, are all getting smarter, which means I can move faster from idea to execution, test and refine in real time, and operate with a level of agility that simply wasn't possible before. I've also spent time upskilling through training and constant experimentation, evolving alongside the tech.
I use AI to explore angles, write and refine copy, build tone of voice systems, and stress-test ideas. But experience still matters. I question, challenge and shape every output.
Creative intelligence in action: Speed is easy. Knowing what matters is the real advantage.
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