Chloe Smith
eCommerce Manager,
Celtic Football Club
With over 10 years' experience in ecommerce, I've led projects that drive growth and improve customer experiences. Understanding that the ecommerce journey doesn't end at checkout, I've focused on the end-to-end customer experience, from inventory and fulfilment challenges through to delivery. I'm passionate about building high-performing teams and creating friction-free customer experiences, ensuring seamless shopping journeys across all touchpoints.
Sessions
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24-Sep-2026Connected Commerce StageFrom Customers to Fans: What Retailers Can Learn from Sport
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