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Anu Adegbola
Founder and Paid Media Editor,
PPC Live
AI has definitely been essential in my work at PPC Live and Search Engine Land to make ME faster. It's not where I go for answers - it's where I go when there are so many ideas in my head and I don't know where to start or how to properly organise them. So I use ChatGPT and Claude to help organise in the correct format my articles for Search Engine Land. I also use Notebook LLM for the articles I use on PPC Live so my authors don't have to spend too much time digging out images or excerpts. I also use it for the TLDR (too long didn't read) section for my articles. I also use ChatGPT or Claude to help with social media promotion. I will give it a full article and ask it to create a post in the tone of voice I use for my LinkedIn profile. I also use Canva’s AI features regularly to help create unique versions of my creatives.
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