Andy Furlong
Senior Ecommerce Trading Manager,
Primark
Andy is leading the online trading team at Primark, as they scale their click and collect business. He has 15+ years experience of leading commercial teams, and developing growth strategies, across F&F and Primark.
His talk details the journey that Primark have been on over the last few years - moving from a retailer driving 100% of sales from bricks and mortar stores, to one determined to embrace the opportunities presented from having a strong digital presence. He will talk about how Primark implemented and adapted several trial phases - as they sought to develop a digital strategy which would bring additional choice and convenience to customers, at the same time as supporting footfall to stores.
Sessions
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25-Sep-2025THE HANGOUTHang out with Andy Furlong & Prema Chablani
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25-Sep-2025THE GLOBAL GROWTH AND FULFILMENT STAGEThe click & collect revolution: How Primark is bringing convenience to the high street - Solo session
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