Amy Watts
B2B Social Strategist,
Self-Employed
I produce around 10 carousel posts a week (yes, 10!) for various clients, each with a different brand voice, audience, and objective. AI helps me hold all of that simultaneously - switching between TOVs, ICPs, and content angles without losing quality or coherence.
But my favourite way to use AI is with custom GPTs trained as my target audience. Before publishing, I interrogate my content: Would you stop scrolling for this? What pain have I missed? Does this feel human? It's like having a brutally honest focus group on demand, and one that pushes me to go deeper.
The result is content that moves faster and hits harder because the creative decisions are still mine, just better informed.
But my favourite way to use AI is with custom GPTs trained as my target audience. Before publishing, I interrogate my content: Would you stop scrolling for this? What pain have I missed? Does this feel human? It's like having a brutally honest focus group on demand, and one that pushes me to go deeper.
The result is content that moves faster and hits harder because the creative decisions are still mine, just better informed.
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