Allanah Micallef
Creativity has always been at the heart of my work, but AI has changed how I develop and refine my ideas. I use Claude as a thinking partner, not a replacement for creativity, but a tool that helps me dig deeper.
I start with a brain dump. I'll throw everything at it, half-formed concepts, gut feelings, a vague direction I want to go in, and rather than just spitting out generic content, Claude asks me questions. It pushes me to think about what I actually want to achieve, who I'm speaking to, and what the real message is. That back-and-forth gives me so many ideas and directions on where I can go.
Just like a brainstorm session with a team, the conversation can spark new ideas you hadn’t thought of before!
AI doesn't replace my creative instinct - it helps give it structure and direction.
For me, the best marketing still comes from a human place, but AI can help you get there faster and with more clarity (sometimes).
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