Alex Knapman
Consulting Director,
SG-retail
Alex Knapman is Director of Consulting at SG-retail and is a prominent voice in retail media. He advises leading retailers on how to build and optimise retail media businesses, with a particular focus on sustainable revenue growth. He believes the industry's next phase of growth will be rooted in delivering greater value for advertisers, rather than simply extracting more trade spend from brands.
Alex has held senior retail media roles within grocery at Asda and Ocado, and recently led the retail media division at Halfords. This hands-on experience inside retail media networks has given him a detailed understanding of the day-to-day needs, opportunities and constraints within retail media businesses. Building on this foundation, he now advises retail media networks across multiple categories and countries, spanning different operating models and levels of maturity.
A regular industry speaker and commentator, Alex writes and speaks on the evolution of retail media, the importance of deeper agency integration, and the commercial and organisational hurdles facing the industry.
Sessions
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24-Sep-2026Intelligent Data & Customer Insights StageRetail Media ROI: The Data Driving Sales Onsite, Offsite and on TV - Panel
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