Spotler Group acquires Shopping Minds
Rotterdam-based Spotler Group, a leading European marketing technology company, announced on Tuesday, August 1, that it has acquired Dutch-based Shopping Minds B.V., a cloud customer data platform that specialises in personalised e-commerce experiences.
Spotler Group says the strategic move showcases its commitment to investing in the Commerce Experience Platform (CXP) category, enhancing its existing capabilities in website personalisation, product recommendations, merchandising, and customer insights.
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