What’s happening on the show floor at eCommerce Expo and Technology for Marketing 2026
Are you looking for the latest technologies, ideas, and industry insights to streamline your efforts and excel at your job?
There’s only so much you can discover from behind a screen. Sometimes the best way to find a new solution, uncover a fresh idea or understand how a technology could work for your business is to see it in action.
That’s where the show floor comes in.
At eCommerce Expo and Technology for Marketing, you’ll find hundreds of technology providers, platforms, agencies and specialists ready to demonstrate what they do, answer your questions and share practical insights from across the industry.
Whether you’re looking to improve your customer experience, speed up your site, make better use of data, explore AI, improve your marketing performance or simply discover what’s next, visiting exhibitors onsite gives you the opportunity to have real conversations about the challenges you’re facing.
And this year, exhibitors are bringing plenty to the show floor beyond the traditional stand and sales conversation.
From live demonstrations and personalised audits to competitions, giveaways, networking, coffee and even a magician, here’s what you can get involved with across eCommerce Expo and Technology for Marketing 2026.
Technology for Marketing
Dotdigital | Stand G30
There’s a packed programme of activity at Dotdigital, covering customer loyalty, data, AI and personal branding.
Across the day, visitors can explore:
Building loyalty through better marketing
Discover practical strategies for improving customer retention, encouraging repeat purchases and turning customers into advocates.
Turn customer data into more revenue
Learn how RFM and eRFM models can help identify high-value audiences, build smarter automations and make better use of customer data.
Human + AI: marketing’s power couple
Get a look at Dotdigital’s latest AI innovations and how AI agents could help marketers work smarter and move faster.
Brand marketing: making business personal
Explore how to build your professional profile, grow your network and create authentic content that helps you stand out.
With several different topics covered, it’s worth stopping by stand G30 if you want practical conversations across multiple areas of modern marketing.
Sitecore | Stand K30
Need a caffeine boost while exploring the show floor?
Sitecore is bringing a barista to stand K30, serving free coffee throughout the show.
It’s also a good opportunity to take a break, meet the team and find out more about Sitecore’s technology and approach to digital experiences.
Lomo AI | Stand M54
There’s a little bit of magic happening at Lomo AI.
The team is bringing a magician to the stand to tie in with its message:
“GEO is not magic. It’s method.”
Visitors can also receive a free GEO site audit, including a GEO score for their website compared with up to three competitors, followed by a free report.
So, if you’re trying to understand how visible your brand is in the world of generative search, this is one to add to your list.
Retail Technology Innovation Hub | Stand N54
Fancy some reading material for the journey home?
Visitors to the Retail Technology Innovation Hub stand can pick up a free copy of the latest issue of Retail Technology Innovation Hub magazine.
It’s an easy stop if you want to catch up on the latest retail technology news, trends and insights.
iClear | Stand M64
iClear is launching something described as a world first at TFM: using AI to automate marketing compliance.
With generative AI increasing the volume of content being produced, marketing teams are also facing new challenges around content safety and advertising regulations.
The team will be demonstrating how AI can be used to check marketing content against advertising regulations, giving visitors the chance to see the technology in action.
Leverage | Stand L24
How does €50,000+ worth of giveaways sound?
At Leverage, more than €50,000 worth of prizes has been hidden inside a bowl of olives.
Pick an olive, open it and, if you find one containing a QR code, scan it to discover what you’ve won.
You won’t know what’s inside before you pick, so it’s quite literally a case of taking your chances.
AdRoll | Stand G02
Step away from the dashboards and step back into the arcade.
AdRoll is bringing a Retro Arcade to the show, with vintage arcade games, nostalgic prizes and a prize crane.
Visitors can test their gaming skills before checking out live demonstrations and learning more about AdRoll.
Live Story | Stand D54
Looking for a little inspiration with your marketing?
Live Story is bringing a little fortune, a little fun and a lot of personalisation to TFM.
Stop by stand D54, pick a Fortune Cookie and discover a message created just for you. It might predict your next big idea, campaign or marketing move.
Then find out how Live Story can help you turn that idea into reality, creating personalised experiences and campaigns in just a few clicks.
Fancy finding out what your marketing fortune holds.
International Confex | Stand C08
Fancy putting your networking skills to the test?
International Confex is bringing Serendipity Bingo to TFM, a networking game designed to get you meeting new people across the show floor.
Pick up your bingo card and start making connections to complete it. Get a full house and you’ll be in with a chance to win a £100 Amazon Gift Voucher, while a half house wins a smaller prize.
It’s a fun way to meet fellow marketers and event professionals, and a reminder that sometimes the best connections happen when you simply start a conversation.
You can also stop by stand C08 to find out more about International Confex 2027, taking place 3–4 March 2027 at Excel London, and register your interest.
With 300+ exhibitors, nine conference theatres and a dedicated AI & Data Zone, there’s plenty to discover.
Codal | Stand C41
Got a big commerce decision on your mind?
Codal is offering visitors the chance to sit down with senior specialists for a focused 20-minute strategy session at stand C41.
Whether you’re considering a platform change, rethinking your CMS, dealing with integration challenges or trying to work out where AI could genuinely add value, Codal’s Director of Strategy and Director of Technology Solutions will help you work through the challenge.
The sessions can help you explore:
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Where your current platform, CMS or systems may be creating friction
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Whether you need a platform change, architectural fix, integration work or a change in workflow
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Where AI could realistically support your commerce or content operation
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The trade-offs involved in major platform and modernisation decisions
Rather than a generic sales conversation, it’s an opportunity to bring a real challenge you’re currently working through and get an expert perspective on what your next step could look like.
eCommerce Expo
Semantico | Stand EP5
Want to know how ready your product catalogue is for the next generation of AI-powered shopping?
Head to Semantico for a free three-minute Catalog Maturity Calculator.
The diagnostic scores your catalogue against signals that can influence conversion, SEO and speed-to-shelf, including the signals increasingly used by AI shopping experiences such as ChatGPT, Perplexity and Gemini.
You’ll receive a maturity score, a vertical benchmark and some of the fastest fixes you can make to improve your catalogue.
It’s also a great follow-on if you’re attending Semantico CEO Quique’s mainstage session on Agentic-ready product catalogues.
payabl. | Stand F10
Fancy putting your memory to the test?
payabl. is bringing a challenge to stand F10, giving visitors the chance to test their memory and win a prize while chatting to the team about payments.
It’s an easy one to fit into your day, whether you’re looking for a quick break between sessions or want to find out more about the payments landscape.
PriceShape x Nosto | Stand D30
Want to see where your products actually sit in the market?
Visit PriceShape x Nosto for a free sneak peek at your competitive landscape.
In around a minute, the team can map your products, show where you currently sit in the market and potentially uncover competitors you didn’t even know were there.
There’s no need to book a meeting in advance, so simply add the activity to your schedule and head to stand D30.
Hyvä x Hypernode | Stand F20
There’s plenty happening at Hyvä x Hypernode, with live technology demonstrations and networking all on the agenda.
See Hyvä POS in action with a live demonstration of its next-generation point-of-sale system and how it can integrate with your ecommerce store.
You can also explore a fully featured ecommerce accelerator from Foundation Commerce, built on Hyvä Commerce and including Hyvä CMS and Hyvä Checkout.
The stand is also giving visitors the chance to pick up an exclusive Merchant’s Guide to Hyvä Commerce, featuring performance benchmarks, real-world examples and practical advice for retailers considering a move to Hyvä.
And if that wasn’t enough, Foundation Commerce is offering a Hyvä licence guarantee, alongside live demonstrations every 30 minutes.
To round things off, Hyvä x Hypernode and its partners will be hosting networking drinks on Day One, giving merchants, partners and ecommerce professionals the chance to connect in a more relaxed setting.
Audiense | Stand H20
Christmas is coming early at Audiense.
Following their session on Preparing for Peak Shopping Seasons: How to Win Christmas, the team will be hosting a Christmas Networking Hour at stand H20 from 4pm–5pm on Day 1.
Expect Christmas drinks, canapés and relaxed networking with ecommerce leaders, brands, partners and the Audiense team.
A good excuse to finish the first day with some festive networking.
Linnworks | Stand D35
Ready to take a spin?
Linnworks is running a Spin the Wheel activity at stand D35.
Visitors who book a demo will have the chance to win some Linnworks customer prizes, combining a look at the platform with a little bit of competition.
Fabric Analytics | Stand K42
How fast is your website compared with everyone else?
Fabric Analytics is putting website performance to the test with a live Site Speed Leaderboard.
The team will be checking the actual site speed of attendee websites and showing visitors where they stack up against competitors in the room.
If your website hasn’t already been checked, the team can run the test for you when you visit the stand.
Omnisend | Stand E10
Email marketers, this one is for you.
Omnisend is running a raffle throughout the Expo, with new winners being drawn each day.
But the real opportunity for marketers is the free personalised email audit.
Visit the team for a live consultation looking at what’s working in your email marketing, what could be improved and where there are opportunities to get more from your activity.
The audits are being delivered alongside Omnisend’s agency partners, bringing practical insight from teams using the platform day to day.
True Digital | Stand B62
There’s a tombola at True Digital, with visitors getting the chance to win one of four free GEO audits.
If you’re exploring how your brand appears across generative search and AI-powered experiences, it’s an opportunity to get some insight into where you currently stand.
Adobe | Stand K10
Adobe is bringing both hands-on product demonstrations and a chance to relax and network.
Head to stand K10 for guided walkthroughs of Adobe Commerce, exploring personalised shopping journeys, real-time insights and AI-driven personalisation.
Then, if you’re looking for somewhere to unwind, Adobe is teaming up with PayPal for a Happy Hour on Day One from 15:00 - 17:00, with cocktails and conversations around modern commerce, embedded payments and how merchants are scaling more efficiently.
Why visit the exhibitors?
With so much happening across the two shows, the exhibitor floor is more than somewhere to walk around between conference sessions.
It’s where you can see technology working, test ideas, ask questions and get advice specific to your business.
You could discover a simple fix for a problem your team has been dealing with for months. You might find a platform that solves a particular challenge, get a personalised audit of your website or marketing activity, benchmark your performance against competitors or simply come away with an idea you hadn’t considered before.
And with exhibitors offering everything from live product demonstrations and expert consultations to competitions, networking and plenty of coffee, there are plenty of reasons to make time for the show floor.
Come with questions. Leave with ideas, insights and connections you can take back to work.
Join us at eCommerce Expo and Technology for Marketing, 23–24 September 2026 at Excel London
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